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Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

Toy, hauler | 2017 Ram Power Wagon Video Review

When you're bouncing along in a 2017 Ram 2500 Power wagon over the washboard silt roads of the Valley of Fire, just outside of Las Vegas, it's a bit of a shock to realize how comfortable you are. We'd driven a convoy of brand new Ram Power Wagons out from a city improbably emerging from the scrub into a land of red rocks and sand. Inhospitable territory full of thrill-seekers in Jeeps and four-seat ATVs, flinging sand and bouncing their tall signal flags about. The varied terrain, transitioning from hard-packed silt to rocky paths to deep sand at any point, provided the perfect environment to see if the Power Wagon can live up to its billing – check out the video above to see how it handled the gnarly stuff. Back in 1945, the Power Wagon and comfort were not really thought of together. Like the Jeep, these thoroughly mil-spec trucks were heading home from overseas, where they'd served as weapon carriers and utility rigs. The all-business truck was a bit like a heavy-duty Willys Jeep with a bed, and instead of the convertible military cab, Dodge bolted on a pre-war civilian cab. They had more amenities than a tractor (windows! A roof!), but no one would call 'em coddling. The advertising of the day shows them digging ditches, plowing fields, erecting utility poles. You could use the rear power take-off to run a portable sawmill – pure denim and dust work. The brief has clearly evolved a bit – the PTOs disappeared as the truck evolved from a dedicated platform for serious work to more of a heavy-duty trim on Ram's conventional pickups, and then disappeared for a quarter-century until reemerging in 2005. To put it succinctly, the latest 2500 Power Wagon has off-road chops that pass the laugh test, and real working payload and towing capabilities, all in one package. We didn't tow or haul with the Power Wagon on this trip, but we really didn't have to. The Power Wagon is mostly standard 2500 fare: solid axles front and rear, taking power from the familiar truck-spec 6.4-liter Hemi V8. It'll haul up to 1,510 pounds in the bed, and tow up to 10,030 pounds. We know these trucks; they do this kind of work easily and without complaint. What's surprising is how well it does the work without much compromise. As you can see in the video above, the ride's as stiff as on a normal 2500 pickup, maybe a hair stiffer, but plenty tolerable for a long haul on the interstate.

New Winnebago Solis Pocket is the brand's smallest camper van

Winnebago, the brand whose iconic boxy motorhomes with the big "W" logo were a fixture at campgrounds back in the '70s, has since branched out into other RVs including camper vans. The company has just introduced its latest, the Solis Pocket, which is both its smallest and most affordable offering, but one that still packs a lot of features. As surfaced by Motor1, the Winnebago Solis Pocket is based on the Ram ProMaster van with a 136-inch wheelbase and is 17 feet 10 inches long. That makes it almost two feet shorter than the next-larger Solis 59P, which is based on the 159-inch-wheelbase ProMaster. The camper van is powered by a 3.6-liter V6 hooked to a six-speed automatic. That gives it a 3,500-pound towing capacity, and the van comes standard with a trailer hitch. At 113 inches tall and with a 6-foot 3-inch interior height, the Solis Pocket packs a lot into its small space. The camper van sleeps three, two in the drop-down Murphy bed at the rear of the rig and one in a two-seat dinette/sofa that converts to a small single bed. A kitchenette with a two-burner cooktop, a sink with a 20-gallon freshwater tank, and a mini-fridge are arranged on the passenger side of the van. A 3.2-gallon cassette toilet tucks under one of the dinette seats. The two front seats also swivel to face the interior. The price for the Solis Pocket is $95,736. Clearly, "least expensive" does not mean cheap. For reference, the Solis 59P starts at $107,821. If the whole #vanlife is starting to sound unattainable, maybe consider #trailerlife instead. Winnebago's camping trailers start at $22,172, and that roughly $73k cost differential would buy a pretty sweet tow rig. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.