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Ram introduces latest 'Built to Serve' pickup honoring U.S. Air Force

Ram announced Thursday that the third of its five-truck "Built to Serve" series will officially launch Friday. The latest edition, finished in either Anvil or Billet Silver, honors the U.S. Air Force on the anniversary of its founding.  "Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest ‘Built to ServeÂ’ offering," said Ram chief Mike Koval Jr., in FCA's announcement. "The ‘Built to ServeÂ’ adage is something Ram truck owners, whether civilian or military, are very familiar with as itÂ’s something we strive to build into every truck and van we produce."   FCA is releasing a new truck approximately once every three months, each commemorating one of the five branches of the U.S. Armed Forces — Army, Navy, Air Force, Marines and Coast Guard. Deliveries of the latest model are set to begin this week to coincide with the 73rd anniversary of the Air Force's establishment as a separate branch on Sept. 18, 1947.  "Built to Serve" models are easily spotted thanks to their prominent rear quarter panel decals. Cosmetic upgrades include an all-black grille and surround, black badges, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray. The option price adds the Off-Road Group, which bundles features such as underbody skid plates, electronic-locking rear axle, off-road shocks, tow hooks, and all-terrain tires.  In total, FCA will sell 9,000 "Built to Serve" editions divvied up so that each branch gets two appropriate color choices out of 10 total: Gator (1,000 units) and Diamond Black (1,000); Ceramic Gray (1,000) and Patriot Blue (1,000); Anvil (1,000) and Billet Silver (1,000); Tank (1,000) and Flame Red (1,000); and Spitfire (500) and Bright White (500). The up-charge regardless of variant is $2,795.      

2019 Ram 1500 Tradesman shows off its simple lights

Each time a spy photographer has caught the 2019 Ram 1500 pickup running around, it's always had the same style of lights and grilles. This time, one of our photographers caught two Rams that have noticeably different versions of those body parts. The first one shown above has the same grille we've already seen. The difference is that the flashy LED-accented headlights are gone. Instead, it uses much simpler, more conventional reflector-style headlights. That doesn't mean Ram hasn't taken the time to give them a little flair, though. The lamps are divided such that the upper element lines up with the upper portion of the grille, and the lower portion with the grille bars and lower opening. The taillights are much simpler, too, also using a reflector setup and very clear lenses. These plain headlights lead us to believe that this is a base-model 1500 Tradesman. The second Ram shown has its lights well-covered, but the grille is exposed, and it's also different from past prototypes. It has a wavy mesh pattern in the grille openings rather than slats. The crossbar design remains, though. This different grille also confirms that Ram will offer appearance variations to distinguish models. We're not sure if this is a higher-level or lower-level trim, though. We would have a better idea if we could see the lights. All our questions should be answered soon, since the new Ram 1500 will be fully revealed next week at the Detroit Auto Show. Then we'll see all the grilles and headlights and their associated trims as they were meant to be. Related Video:

Enter here to win the 2021 Ram TRX, the fastest pickup on the market

Autoblog may receive a share from purchases made via links on this page. Pricing and availability is subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. For years the Ford Raptor stood alone, on top of the off-road pickup truck mountain, hardly challenged by the competition. Finally, a new challenger has emerged, the 702 horsepower Ram TRX. The problem? A price tag that will make you blush. Unless you win one from Omaze. Win a RAM 1500 TRX and $20,000 - Enter at Omaze Here’s what we said about it in our Ram TRX First Drive Review: “Looking over the spec sheet of the 2021 Ram 1500 TRX, itÂ’s hard not to think America has hit peak pickup truck. Everything about the TRX is bigger, better and badder than any truck thatÂ’s come before, including its one obvious bogey, the Ford F-150 Raptor. For starters, the Ram has a 252-horsepower and 140-pound-foot advantage on the Ford. That means the TRX is quicker and faster, and it can haul and tow marginally more. The TRX has a nicer interior and its supercharged V8 engine sounds a heck of a lot better than the RaptorÂ’s turbocharged V6. Altogether, that ought to equal a truck thatÂ’s more fun to drive." “More important than the muscular styling is what that bodywork encases, starting with a frame that Ram says shares just 25% with lesser 1500s. ItÂ’s designed to be stiff and durable enough to withstand off-road terrain at speeds of 100 mph. The TRX boasts 11.8 inches of ground clearance, and can ford water up to 32 inches deep. Bilstein Black Hawk e2 adaptive shocks with nitrogen-charged remote reservoirs continuously adjust to handle current demands, whether that means taking the edge off a bumpy road or absorbing much larger impacts, like when landing a jump. There's 13 inches of wheel travel up front and 14 inches out back, allowing for a huge amount of articulation.”  YouÂ’re probably asking yourself, what does it take to win? First of all, according to Omaze, "no donation or payment is necessary to enter or win this sweepstakes." $10 will get you 100 entries in this giveaway, while $50 will get you 1,000 entries and $100 will get you 2,000 entries. The donations themselves benefit Team Rubicon. According to Omaze, “Team Rubicon is a veteran-led disaster response organization that mobilizes veterans, first responders and civilian volunteers to help communities before, during and after disasters and humanitarian crises.