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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

266,000 Ram pickups recalled for side-curtain airbag issue

Stellantis is voluntarily recalling an estimated 212,373 Ram pickups in the U.S., another 49,334 in Canada and Mexico, and a final 4,540 trucks in other markets over an issue with the side-curtain airbag inflators. During the manufacturing process, moisture could have found its way into the inflators. The moisture could cause the inflator to rupture and eject debris into the pickup cabin, even without an incident that deploys the side-curtain airbags. The OEM says it knows of one rupture and no injuries. Stellantis said it will let owners know when they can bring their vehicles in for service free of charge, the fix being replacement of the side-curtain airbag. The trucks at issue were all produced between the 2015 and 2020 model years. They are the Ram 1500 Classic, and Ram 2500 and 3500 pickup and chassis cabs. Some inflators sold as replacement parts are also implicated. The current-generation Ram pickup launched for the 2019 model year isn't affected.  The automaker's statement included the line, "The inflators were produced by a supplier implicated in a similar recall by another auto maker." This could refer to GM's July recall of 400,000 Chevrolet Silverado and GMC Sierra pickups from the 2015 and 2016 model years. The inflators came from Joyson Safety Systems, the company that bought Takata's assets in 2018 when Takata went bankrupt, and were produced in Mexico. Joyson appears to still be suffering indigestion from that purchase, the company announcing the discovery of falsified seat belt testing data from the Takata era just two months ago. The problem ingredient in Takata inflators was identified as ammonium nitrate, a volatile compound designed to explode to inflate airbags in a crash. The chemical reacts poorly to moisture and humidity, and when exposed, can explode with excessive force, blowing apart the metal container it's stored in and sending shrapnel into the cabin. Stellantis, though, said the airbags involved in this recall don't contain ammonium nitrate.   Ram owners with questions can call the Stellantis help line at 1-800-853-1403. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Best Midsize Pickup: Ranger vs Gladiator vs Tacoma vs Colorado

Fiat Chrysler faces $79 million U.S. penalty for fuel economy shortfall

WASHINGTON — Fiat Chrysler Automobiles NV on Wednesday said it faces a $79 million U.S. civil penalty for failing to meet 2017 fuel economy requirements, as regulators reported more automakers were falling short of U.S. greenhouse gas emissions standards. The Italian-American automaker said the payment is not expected to have a material impact on its business. Of 18 major carmakers in the United States, 13 including Fiat Chrysler failed to comply with fuel economy and greenhouse gas emissions standards for the 2017 model year without using credits, according to the National Highway Traffic Safety Administration (NHTSA). The agency said its review of model year 2017 vehicles showed "automakers falling further behind current standards." The 2017 model fleet fell 1 1/2 miles per gallon short of the 33.8 mpg standard based on yearly performance without including credits, NHTSA reported. The shortfall was a half-mile per gallon for the 2016 model year. NHTSA said more automakers were failing to comply with standards for the 2018 and 2019 model years, "and the potential penalties on automakers, which are passed along to consumers, are expected to continue to increase." The Trump administration has used the widening gap between the emissions of automakers' U.S. fleets, which are skewing toward larger vehicles, and national vehicle CO2 emissions standards to bolster its case for freezing vehicle emissions and mileage standards at current levels through 2026. Environmental groups and regulators in California and other states are fighting against any rollback in standards, saying tough rules are needed to address climate change and reduce consumer outlays for fuel. NHTSA and the Environmental Protection Agency are working to finalize as early as next month a rewrite of the Obama administrationÂ’s fuel efficiency requirements, which call for sharp reductions in fleet-wide emissions by 2026. Fiat Chrysler is paying fines for the shortfall in its domestic passenger car fleet, which includes several front-wheel-drive Jeep and rear-drive Dodge SUVs and some sedans and muscle cars. The automaker killed its slow-selling domestic small and midsize sedans. After paying $77.3 million last year for a 2016 model year fuel-economy shortfall, a Fiat Chrysler spokesman confirmed Wednesday the company had received a letter on the 2017 penalty and has 60 days to pay the fine.