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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Hennessey Mammoth is a Ram 1500 TRX turned three-row SUV

The 2021 Ram 1500 TRX is a thoroughly incredible machine that's great for pounding across dunes and flying over jumps, and you can even bring along some friends and their gear along for the ride. But what if you want to bring more friends along. Well, Hennessey Performance has the solution in the Mammoth SUV. What it is, is a TRX turned into a three-row SUV. It's something that Hennessey has experience with, as nearly a decade ago, it started converting some of its upgraded Ford F-150 Raptors (called VelociRaptors after being tuned) into custom SUVs. Like those Fords, the Mammoth will get a custom roof, rear pillars, glass and unified interior to provide more covered space. The company will also replace the second-row bench with captain's chairs and add a third row with a folding bench seat. While Hennessey could probably simply sell these TRX SUVs just with the body modification, the company will also add additional performance. An upgraded supercharger, pulleys, fuel injectors, engine calibration, intake and high-flow catalytic converters bring output to an absurd 1,012 horsepower and 969 pound-feet of torque. Hennessey claims it will get to 60 mph in 3.2 seconds and through the quarter-mile in 11.4. The company also raises the truck an extra 2.5 inches and fits a custom off-road bumper with LED lights and 20-inch wheels with 35-inch tires. The whole thing will cost $375,000. That's no small amount, but there's a lot of custom work in the vehicle. Plus, it's exclusive, with only 20 units slated to be produced. If it's what you're looking for, the company is taking orders now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2021 Ram 1500 pickup earns IIHS Top Safety Pick award with updated safety equipment

Thanks to changes in option-package content, the 2021 Ram 1500 crew cab pickup achieves a Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS). For 2021, the Ram adds Pedestrian Protection as part of the optional Advanced Safety Group, which allows the forward collision prevention system to detect people walking in front of the vehicle. Pedestrian collision mitigation is one of the requirements for earning an IIHS Top Safety Pick rating. In IIHS testing, the Ram's pedestrian-protection system avoided hitting the pedestrian dummy or braked enough to moderate the impact in all tests save for one where the vehicle is traveling 37 mph and the pedestrian is walking in the same direction. Still, the overall results of the vehicle-to-pedestrian tests and the vehicle-to-vehicle collision avoidance tests, where the Ram avoided crashes at 12 and 25 mph, were deemed "Acceptable" and "Superior" respectively. The Ram also achieved a top score of "Good" in the agency's various crash tests. The final hurdle to achieving an IIHS award is headlight performance. For the Top Safety Pick+ level, all available headlights must score Acceptable or Good, and for the one-rung-down Top Safety Pick, at least one available headlight option must score Acceptable or Good. The Ram 1500's SmartBeam curve-adaptive LED headlamps were the only ones to make the grade, which landed the Ram at the Top Safety Pick level. The award applies only to the 2021 Ram 1500 Laramie, Laramie Longhorn, and Limited optioned with the Advanced Safety Group and SmartBeam headlamps. Based on IIHS testing so far, the Ram is the first full-size pickup to achieve a Top Safety Pick award for this year. Related Video: