2018 Ram 3500 Tradesman on 2040-cars

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Ram says its customers are more excited about V8-powered trucks than EVs

As its rivals invest billions of dollars into electric pickups, Ram made headlines by dropping a supercharged, 702-horsepower V8 engine between the 1500's fenders. While critics will inevitably argue there's nothing forward-thinking about the Hellcat engine, the company explained its customers are more interested in V8s than in EVs. Speaking with Muscle Car & Trucks, 1500 brand manager Carl Lally explained the company is open to the idea of exploring electric powertrains. His comments echo the ones made recently by Mike Manley, the head of Fiat-Chrysler Automobiles (FCA). Ram will begin developing a battery-powered pickup if customers demand one, but it sounds like its market research finds there's not a tremendous amount of interest in a gasoline-free model.  The market research must say otherwise over at Jeep, which is bringing the plug-in electric hybrid Wrangler 4xe to market. "It's fundamental to us that it's not about chasing the [EV] trend, but about chasing what the customer really wants and providing it to them. That changes over time, but today it's a supercharged, 6.2-liter V8 that has them most excited," said Lally, referring to the 1500 TRX introduced as an alternative to the Ford F-150 Raptor. Adding credibility to Lally's statement is the fact that the 702 available units of the TRX Launch Edition model sold out in a couple of hours in spite of a base price of approximately $90,000. Ram is not limiting production of the regular-production TRX, which starts at $71,690, so time will tell if its bet on V8s pays off in the long run. Market leader Ford wants to plant its stake in both segments. We know it's developing an electric variant of the 14th-generation F-150, and an earlier report claims the next Raptor will receive the Mustang GT500's 700-plus-horsepower V8. As for General Motors, it's planning on launching a battery-powered Chevrolet Silverado sooner or later, but it has chosen to watch the horsepower war from the sidelines — for the time being, at least. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

2021 Ram 1500 pickup earns IIHS Top Safety Pick award with updated safety equipment

Thanks to changes in option-package content, the 2021 Ram 1500 crew cab pickup achieves a Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS). For 2021, the Ram adds Pedestrian Protection as part of the optional Advanced Safety Group, which allows the forward collision prevention system to detect people walking in front of the vehicle. Pedestrian collision mitigation is one of the requirements for earning an IIHS Top Safety Pick rating. In IIHS testing, the Ram's pedestrian-protection system avoided hitting the pedestrian dummy or braked enough to moderate the impact in all tests save for one where the vehicle is traveling 37 mph and the pedestrian is walking in the same direction. Still, the overall results of the vehicle-to-pedestrian tests and the vehicle-to-vehicle collision avoidance tests, where the Ram avoided crashes at 12 and 25 mph, were deemed "Acceptable" and "Superior" respectively. The Ram also achieved a top score of "Good" in the agency's various crash tests. The final hurdle to achieving an IIHS award is headlight performance. For the Top Safety Pick+ level, all available headlights must score Acceptable or Good, and for the one-rung-down Top Safety Pick, at least one available headlight option must score Acceptable or Good. The Ram 1500's SmartBeam curve-adaptive LED headlamps were the only ones to make the grade, which landed the Ram at the Top Safety Pick level. The award applies only to the 2021 Ram 1500 Laramie, Laramie Longhorn, and Limited optioned with the Advanced Safety Group and SmartBeam headlamps. Based on IIHS testing so far, the Ram is the first full-size pickup to achieve a Top Safety Pick award for this year. Related Video:

Feds sue Fiat Chrysler, accuse it of cheating on diesel emissions

WASHINGTON - The US government has filed a civil lawsuit accusing Fiat Chrysler Automobiles NV of using software to bypass emission controls in diesel vehicles. The Justice Department suit, filed in US district court in Detroit, is a procedural step that may ramp up pressure on Fiat Chrysler. The suit could ultimately help lead to a settlement, as in an earlier probe of rival Volkswagen AG that will cost VW up to $25 billion, but which affected a much larger number of vehicles. VW admitted to intentionally cheating while Fiat Chrysler denies wrongdoing. It did not immediately comment on Tuesday. US-listed Fiat Chrysler shares were down 2.9 percent at $10.44. The suit also names Fiat Chrysler's unit V.M. Motori SpA, which designed the engine in question. Reuters reported last week the Justice Department and EPA have obtained internal emails and other documents written in Italian that look at engine development and emissions issues that raise significant questions. The investigation has scrutinized VM Motori. FCA acquired a 50 percent stake in VM Motori in 2010 and the remainder in October 2013. The lawsuit asserts the Italian-American automaker placed undeclared "defeat devices," or auxiliary emissions controls, in 2014-2016 Fiat Chrysler diesel vehicles that led to "much higher" than allowable levels of nitrogen oxide, or NOx pollution, which is linked to smog formation and respiratory problems. The suit seeks injunctive relief and unspecified civil penalties. EPA said in January the maximum fine is about $4.6 billion. In January, EPA and California accused Fiat Chrysler of illegally using undisclosed software to allow excess diesel emissions in 104,000 U.S. 2014-2016 Jeep Grand Cherokees and Dodge Ram 1500 trucks. Fiat Chrysler said on Friday it plans to update software that it expects will resolve the concerns of U.S. regulators about excess emissions in those vehicles. The January notice was the result of regulators' investigation of rival Volkswagen, which prompted the government to review emissions from all other passenger diesel vehicles. Volkswagen admitted in September 2015 to installing secret software allowing its cars to emit up to 40 times legal pollution levels. In total, VW has agreed to spend up to $25 billion in the United States to address claims from owners, environmental regulators, states and dealers and offered to buy back about 500,000 polluting US vehicles.