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Ram 1500 Classic rolls into 2021, celebrates becoming a teenager

CarsDirect crossed paths with a Ram dealer order guide revealing a 2021 Ram 1500 Classic. That news nugget means the fourth-generation Ram truck will get a third year on the market sold alongside the fifth-generation Ram 1500 that entered production for 2019. FCA didn't need more help being the undisputed king of successfully milking a platform (Challenger or Grand Caravan, anyone?), but a 13th year of what's now the Ram 1500 Classic puts local competition out of reach. This truck greeted the world for 2009, when Chrysler — then an unalloyed automaker owned by Cerberus — marched 115 head of cattle down a Detroit street in January to create a spectacle for what was to be the brand-new 2009 Dodge Ram. The order guide showed a $250 bump over the 2020MY pickup, for a total of $30,145 after a $1,695 destination charge to get into a Tradesman regular cab 4x2 powered by the 3.6-liter Pentastar V6. That's the only change CarsDirect mentioned for the new year. The fifth-generation Ram 1500 in its base trim, a Tradesman Quad Cab 4x2, is $3,800 more expensive. However, it's important to note that there's a full line-up of Ram Classics. It's not just the stripper Tradesman model. You can't get the high-dollar Longhorn or Limited, but there's still the mid-grade Big Horn, leather-lined Laramie and the above-pictured Warlock, which is a sort of Rebel-lite model.  Some take the Classic's undying existence as a way for Ram to lure mid-size pickup buyers with the most inexpensive full-size pickup. It's possible, yet midsize buyers often don't want to deal with the size and bills that come with full-size trucks, never mind the higher MSRP. One size down, the 2021 Ram Classic costs roughly $1,500 more than a base Tacoma, $4,000 more than a Ford Ranger, and $7,000 more than a Chevrolet Canyon. Incentives this month can take as much as $6,250 off the Ram's price, but Ram isn't alone in putting money on the hood. Besides, the Ram Classic isn't a runaway price champ compared to other full-sizers. A 2020 Chevrolet Silverado 1500 regular cab 4x2 starts at $30,095, and next year's Ford F-150 will start at $30,635 after destination. The Ram Classic makes more sense as a base-truck competitor for full-size competition, one that pays a lot more profit to FCA. And having the old guard on duty did help Ram outsell the Chevrolet Silverado last year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram 'Built to Serve' special editions honor five U.S. military branches

Ram has just announced a series of special-edition trucks that honor the five branches of the U.S. military and the roughly 7% of Americans who currently serve or are veterans. Called the "Built to Serve" editions, five trucks released over the next year will come in exclusive liveries and offer exclusive options to commemorate the Army, Navy, Air Force, Marines and Coast Guard. Available on every bodystyle and powertrain, a Built to Serve package will add $2,795 to the price. Ram hasn't said which branch the first truck honors, but that pickup will debut tonight — Wednesday, Nov. 6 — at the “Stars and Strings” concert at the Fox Theater in Detroit.  Each of the five comes in one of two special colors chosen to "evoke the spirit, the mission and history of that service," and a limited build number. The colors and quantities are: Gator (1,000) and Diamond Black (1,000) Ceramic Gray (1,000) and Patriot Blue (1,000) Anvil (1,000) and Billet Silver (1,000) Tank (1,000) and Flame Red (1,000) Spitfire (500) and Bright White (500) The interiors are set off with contrasting stitching in either Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or Orange. Built to Serve trucks will be known by their U.S. flag and edition decals on the rear quarter panels. Cosmetic upgrades for all five versions include an all-black grille and surround, black badging, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray. The option price adds the Off-Road Group, normally a $795 extra, including features like four underbody skid plates, electronic-locking rear axle, off-road shocks, tow hooks, and all-terrain tires.  Special features in the cabin come in the Black Onyx Chrome trim, Velcro panels on the front and sides of the front seats for service patches, PALS/MOLLE webbing to hang pouches on the front seatbacks, lockable front center tunnel storage, all-weather floor mats, and an instrument panel badge. Ram will use the trucks to help bring more attention to an initiative the automaker has run since 2015, also called Built to Serve, that works to organize grassroots volunteer efforts. Between now and Veteran's Day on Nov. 11, 2020, the Built to Serve program wants to log 1.3 million volunteer hours. That figure represents one hour for each active member of the five services.

More details on the Hellcat-powered Ram Rebel TRX

We got our last big scoop on the coming Ram Rebel TRX last summer, when Jordan Denhoed caught a pack of prototypes testing in Michigan's Silver Lake Sand Dunes. We'd heard then that as opposed to the TRX concept, the production truck would unlock the full 707 horsepower from its 6.2-liter Hellcat V8, and use a traditional shift lever to work the gears of a 10-speed automatic. Now Mopar Insiders and Allpar have another batch of details that both sides said were gleaned from insiders with knowledge of the product. The looks, which will hew closely to the concept, have apparently already been teased. The Dodge and Ram corners of FCA like to foreshadow future offerings in their press photos and flyers, Ram doing so again on a graphic that advertised the FCA 2020 Drive for Design contest, pictured. We're told to expect the same twin-vented hood and flared arches front and back, as well as a new take on the current Ram Rebel grille that frames headlights from the Laramie Black trim. The side-exit exhaust would be cool, but we doubt it makes production. That extra width necessitates amber marker lights. The Ford F-150 Raptor, which uses the same lights for the same reason, places its markers along the top edge of the grille just below the grille surround. Mopar Insiders says the Rebel TRX's amber markers will lurk inside the large hood scoop. The Hellcat will get plenty of air from additional vents astride the headlights, and vent its heat through extractor vents just ahead of the windshield and ahead of the front doors. In lieu of any Hellcat badging save for on the supercharger, script on the hood in the same font as the Rebel TRX concept will read, "6.2L Supercharged." In back, yet more vents mimic those in the front fascia, this time placed next to the taillights. There will be an LED CHMSL, and larger diameter exhaust tips poking out of the bumper. Inside, Allpar says Ram plans to follow the Dodge SRT template by loading up the interior; the question is whether there will be a base model, or if it's only SRT plus options. The luxury angle means the 12-inch Uconnect infotainment system will be standard, with off-road-specific screens among the Performance Pages. Allpar confirms the conventional shifter, and Mopar Insiders says the lever will be joined by aluminum shift paddles borrowed from the Alfa Romeo Stelvio Quadrifoglio. The paddles will be longer than those in the Italian crossover, and mounted on the steering wheel.