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With Ram truck sales surging, FCA may continue production in Mexico

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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

Rebel Ram TRX prototypes spied on video playing in Michigan dunes

A group of Ram Rebel TRX prototypes has been caught on video testing in Michigan's Silver Lake Sand Dunes. This marks a change of scenery from our last prototype views, which took place on city streets in Detroit and in Arizona. Jordan Denhoed caught the video from a camera mounted on his truck, following the prototypes through the hills. The type of terrain and the presence of a Ford F-150 Raptor reinforce the idea that no matter what else the production Rebel TRX can do, it wants to compete with the Raptor on the Raptor's home field. Denhoed was able to get close enough once to hear the sound of the supercharger working in the 6.2-liter Hellcat V8. Unlike the Rebel TRX concept that was billed with 525 horsepower, the expectation now is that the production version will work up the Hellcat's typical 707 horsepower and shift through a 10-speed automatic. The power figure might have something to do with the staggered wheel lug pattern on the most recent prototypes — six lugs in front, eight lugs in back. The Rebel TRX proto caught in Arizona in August last year used the six-lug pattern all around. Other engine details are fuzzy. Motor1 credits an "insider source" with info that Ram has 40 test mules running, 10 of them in white, 30 of them in black, and one of those testers supposedly has an 840-hp Dodge Demon engine under the hood. The same source said the production version won't use the dial shifter, but a traditional shifter on the center tunnel. At the opposite pole concerning engines, Mopar Insiders reports that the less powerful, less expensive Rebel TR version, using a 7.0-liter V8 with roughly 520 hp, has either been canceled or delayed so Ram can devote resources to the Rebel TRX. The crew-cabbed prototypes in the video all wear the blacked-out treatment and Laramie Black front ends, fender flares over beadlock-looking wheels, and twin pipes. It's hard to tell how much lift comes with the remote-reservoir Bilstein shocks since the wheel arches have been cut out to make more room, but the concept had 13 inches of travel. It's rumored that ARB locking diffs will come on each axle. Having been promised for showrooms by 2022, it's likely we have a couple of years to wait we see the Rebel TRX's final form. We should get our first look at the F-150 Raptor fitted with the Mustang Shelby GT500's Predator V8 around the same time.