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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

2021 Ford Raptor vs Ram TRX Specs Compared

Hopefully by now you've had a chance to read our thorough 2021 Ford F-150 Raptor review. If not, check it out, 'cause you'll find a lot more detail and expertise than normal (for Autoblog or anywhere) thanks to Dan Edmunds' vast engineering and off-roading background. If you want all the dirt on the Raptor, pun intended, that's where to turn. If you just want to gaze at the specs, however, and wonder how they compare to the old Raptor or to the Ram TRX, check out the chart below. There you will find dimensions, clearances, angles, weights, capacities, engine output and fuel economy for the 2021 Raptor with both 35-inch and 37-inch tires. As Dan explains in his first drive, there's actually more going on there than just tire sizes. You'll find the same specs for the outgoing second-generation Raptor plus the 2021 Ram 1500 TRX and the less extreme Ram Rebel trim level in the chart, too.  Other reviews and deep dives about the F-150 and TRX 2021 Ram 1500 TRX First Drive Review Our review of the Raptor's chief competitor, the mighty TRX. That just sounds like we're talking about Jurassic Park.    2021 Ram TRX Suspension Deep Dive and RTI ramp test Follow along with engineer Dan Edmunds as he takes you under the TRX and explains everything there is to know about its suspension -- and how it's able to do what it does.    2021 Ford F-150 Full-Line Review   2021 Ford F-150 Suspension Deep Dive It's a totally different F-150 flavor to be sure, but even the volume-selling XLT received a lot of work for 2021. Dan Edmunds takes you underneath the truck to show you what's different and what difference it makes.    Photo Galleries of Each Truck 2021 Ford F-150 Raptor 2021 Ford F-150 Raptor View 16 Photos   2021 Ram 1500 TRX 2021 Ram 1500 TRX front 3/4 in motion View 53 Photos   Ram 1500 Rebel 2019 Ram 1500 Rebel View 42 Photos   Second-Generation Ford Raptor 2019 Ford F-150 Raptor View 37 Photos

2019 Ram 1500 spy shots further hint at a trick tailgate for the Chicago Auto Show

It seems all but guaranteed that the 2019 Ram 1500 is going to get some kind of fancy tailgate for the 1500. The latest evidence comes from our spy shooters who just caught an extremely suspicious truck running around with the whole bed and tailgate area covered. Everything other than the bed is ours to see, so Ram is obviously trying to hide something out back. We reported this morning about some Twitter shenanigans between Ram and GMC during the Super Bowl last night. The back and forth between the two companies resulted in Ram hinting that we'll see something new at the Chicago Auto Show this Thursday. Here's the Tweet thread below: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In dissecting these spy shots, there isn't a whole lot to tear apart. We've got a normal Ram 1500 with a secret or two in the rear. As we zoom into the small patch of white we see through the camouflage, the normal outline of a recessed handle is somewhat visible. It's hard to determine exactly what is under there, because the recessed area is black and doesn't define itself next to the black camouflage. We can say there might be a grab handle in the normal spot you'd find one. There seem to be countless forms for this tailgate to take shape in. Spy photos of a Ram over a year ago with a strange 60/40 split caught our eyes that would probably have the option of opening in a barn-door style. Fiat-Chrysler has experience with split tailgates with its foreign-market Fiat Toro pickup, plus the company filed a patent on split tailgates a few years ago. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A split design is most likely, but if we let the speculative parts of our brains run amok, we could even see a swing-out style tailgate similar to the Honda Ridgeline as possible. A major benefit to Ridgeline's swinging tailgate is easy access to the bed itself, as well as the in-bed trunk. None of the competition has such a useful area under the bed. But it would be hard to see Ram introducing its own trunk, especially when it offers the RamBox bedside storage system. Still, speculation can run wild on this one. The nice part about this mystery is that we won't have to wait long for the solution, since Ram has indicated it'll be solved at the Chicago Auto Show. We'll be on the ground there to try out whatever new-fangled tailgate Ram has to offer. Related video: