2014 Ram 3500 Tradesman on 2040-cars

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Ram mulling superlux pickup above Laramie Longhorn

Looking at the fullsize pickup landscape, automakers are bringing more and more luxury to the mix. Ford has its King Ranch, GMC has the Denali and now Chevrolet is adding a High Country model, but it sounds like Ram might be looking to make a step up from its already posh Laramie Longhorn trim (shown above). Speaking with new Ram boss Reid Bigland, Automobile is reporting that Chrysler could be looking to reach even higher to add even more premium accoutrements to its truck line.
It's hard to imagine how much higher Ram could get with its luxury especially considering the 2013 Ram 3500 HD Laramie Longhorn used for our recent First Drive carried an as-tested price of $70,285 - even lighter-duty 1500 models start at $45k in LL trim. We wonder if this means we might finally get to see a production version of the Ram Long Hauler that we saw testing earlier in the year. Either way, high-dollar pickups add up to massive profit margins for automakers, so as long as there are customers willing to pay the price, we'll doubtlessly continue to see more premium features inside future trucks.

Fiat Chrysler's profit boosted by Ram and Jeep in North America

MILAN/DETROIT — Fiat Chrysler took the market by surprise by sticking to its full-year profit guidance on Wednesday after a strong performance from its Ram pickup truck in North America helped it defy an industry slowdown. Chief Executive Mike Manley, in FCA's first earnings release since a failed attempt to merge with France's Renault, also left the door open to that or other deals. "We are open to opportunity," Manley said on a call with analysts. "I have no doubt why there still would be interest in it," he added, when pressed on what it would take to revive talks with Renault. Manley declined to comment further. FCA last month abandoned its $35 billion merger offer for Renault, blaming French politics for scuttling what would have been a landmark deal to create the world's third-biggest automaker. Manley said a merger was not a must-have and Fiat Chrysler's business plan was strong. The company said it remained confident its adjusted earnings before interest and tax (EBIT) would top last year's 6.7 billion euros ($7.5 billion). Given disappointing forecasts from other automakers this earnings season, FCA's confirmation of the outlook sent Milan-listed shares in the Italian-American automaker, whose other brands include Jeep, up over 4%. A broad-based auto sales downturn has rattled the sector, forcing FCA's competitors — including Renault, Daimler and Aston Martin — to cut their sales forecasts after second-quarter results, while U.S. carmaker Ford gave a weaker-than-expected 2019 profit outlook. Japan's Nissan, a long-term partner of Renault, said it would cut 12,500 jobs by 2023 after its earnings collapsed. In the second quarter FCA's adjusted EBIT totaled 1.52 billion euros, versus analysts' expectations of 1.43 billion euros, according to a Reuters poll. FCA's U.S. shipments were down 12% in the second quarter but the group said that the successful performance of its Ram brand resulted in an enhanced share of the large pickup truck market of 27.9%, up 7 percentage points from last year. Adjusted EBIT margin in North America rose to 8.9% from 6.5% in the first quarter, thanks to strong demand for the heavy-duty Ram and the new Jeep Gladiator pickup. Chief Financial Officer Richard Palmer also said FCA expected to report up to 10% margins in the region in both the third and fourth quarters.

Ram to debut electric truck concept this fall

Another day, another tease. Ram is clearly enjoying the super-slow reveal of its upcoming electric pickup truck, but at least this time they've included a date. Sort of; it's actually a season, not a specific date. We assume the exacting timing will be clarified in the coming months, but in a tweet today, Ram says we should expect the teasing to end and will debut an electric concept in the fall of 2022. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We also get a new and predictably dark view of the truck, this time a straight-on shot of the EV hauler's face. As before, the highlights are all lit up, which we are currently assuming means they are the actual lighting elements. The R-A-M lettering in the middle of the grille is similarly radiant, which again makes us think it will be that way for the production version. We don't yet know its official name. We've been told the truck will go into production in 2024, that it will use the STLA Frame EV platform with a battery capacity up to 101-118 kWh and a range of up to 500 miles. That means prospective buyers will have quite a wait ahead of them even after it makes its official debut. By that time, the Ford Lightning should be a fairly common sight on America's roadways, the Hummer EV will have been on sale for a couple of years and the Chevy Silverado EV will similarly be ready to make its appearance. Ram is also promising to have a range-extended electric truck to show off, but we don't yet know if that will make its online debut this fall alongside the full EV. Lastly, we're not entirely sure what "thunder" Ram is stealing with its teaser and date announcement today. It could be a little shade thrown in the direction of the electrified Corvette, which was also announced today, or it could just be a play on words since Ford's truck is called the F-150 Lightning. We suppose it doesn't much matter, though. Thunder, shade, rain or snow, we're just happy to see the electrified truck game continue to intensify. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.