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2021 Ram TRX will get new FCA 'Know & Go' app to educate owners about their truck

FCA has developed a new app called “Know & Go,” and itÂ’s debuting with the 2021 Ram TRX. The purpose of the app is to help owners get more acquainted with and learn about their vehicle without having to dig through the ownerÂ’s manual. Instead, the app allows you to point your camera at certain things within and around the vehicle, and then it brings up information about what your camera is trained on. It uses augmented reality technology to make it work. For example, if you point the camera at the engine bay, youÂ’ll be prompted with a detailed description of the 6.2-liter supercharged V8 that makes 702 horsepower and 650 pound-feet of torque. 2021 Ram 1500 TRX front 3/4 in motion View 53 Photos The few photos provided by FCA show items that the app can read such as your drive mode switcher, off-road pages, paddle shifters and more. ItÂ’ll pull up sections of the ownerÂ’s manual, suggest how-to videos for certain functions and even prompt you to dive into features you might not know existed. Considering how complex and complicated modern cars can be, we imagine this has the potential to enlighten some folks about features that would otherwise go undiscovered. Of course, that also assumes the owner will actually download the app and use the AR technology correctly. FCA says the app is rolling out with functionality for the TRX initially, but says we should expect to see it on other FCA vehicles soon. ItÂ’s very likely still no replacement for reading your ownerÂ’s manual cover-to-cover, but the quick and easy access to information is still a boon in our eyes. 2021 Ram 1500 TRX interior View 21 Photos Related Video:

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Fiat Chrysler faces $79 million U.S. penalty for fuel economy shortfall

WASHINGTON — Fiat Chrysler Automobiles NV on Wednesday said it faces a $79 million U.S. civil penalty for failing to meet 2017 fuel economy requirements, as regulators reported more automakers were falling short of U.S. greenhouse gas emissions standards. The Italian-American automaker said the payment is not expected to have a material impact on its business. Of 18 major carmakers in the United States, 13 including Fiat Chrysler failed to comply with fuel economy and greenhouse gas emissions standards for the 2017 model year without using credits, according to the National Highway Traffic Safety Administration (NHTSA). The agency said its review of model year 2017 vehicles showed "automakers falling further behind current standards." The 2017 model fleet fell 1 1/2 miles per gallon short of the 33.8 mpg standard based on yearly performance without including credits, NHTSA reported. The shortfall was a half-mile per gallon for the 2016 model year. NHTSA said more automakers were failing to comply with standards for the 2018 and 2019 model years, "and the potential penalties on automakers, which are passed along to consumers, are expected to continue to increase." The Trump administration has used the widening gap between the emissions of automakers' U.S. fleets, which are skewing toward larger vehicles, and national vehicle CO2 emissions standards to bolster its case for freezing vehicle emissions and mileage standards at current levels through 2026. Environmental groups and regulators in California and other states are fighting against any rollback in standards, saying tough rules are needed to address climate change and reduce consumer outlays for fuel. NHTSA and the Environmental Protection Agency are working to finalize as early as next month a rewrite of the Obama administrationÂ’s fuel efficiency requirements, which call for sharp reductions in fleet-wide emissions by 2026. Fiat Chrysler is paying fines for the shortfall in its domestic passenger car fleet, which includes several front-wheel-drive Jeep and rear-drive Dodge SUVs and some sedans and muscle cars. The automaker killed its slow-selling domestic small and midsize sedans. After paying $77.3 million last year for a 2016 model year fuel-economy shortfall, a Fiat Chrysler spokesman confirmed Wednesday the company had received a letter on the 2017 penalty and has 60 days to pay the fine.