2014 Ram 3500 Longhorn on 2040-cars

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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

An inside look at Mopar's SEMA fleet

Mopar is heading to the SEMA show in Las Vegas with a fleet of customized vehicles that appeal to enthusiasts of all stripes. There's a Dodge Viper ACR concept that follows in the lineage of the supercar's great road racing past, and a custom Ram ProMaster that might just be the ultimate outdoor party machine.
We got an inside look at Mopar's cars that will be on display at the show, which also include a Dodge Challenger T/A concept, two crazy Jeeps and a Ram 2500 Outdoorsman that could change the way you camp. While these are some of our favorites, Mopar is bringing plenty to SEMA, so let us know your top choices in the comments section.

Ram fiddles with 1500 Classic options sheet for 2022

Mopar Insiders took a peek at early order guides for the 2022 Ram 1500 Classic, spotting tweaks to the options list that feel like responses to customer requests. The basic run-of-show doesn't change, next year's Classic coming in Tradesman, Express, SLT, and Warlock. For some reason the SLT has disappeared from the automaker's online configurator at the time of writing, but this could be a temporary pause due to any number of unusual situations in the auto industry happening now. Two years ago, though, the Classic offered nine trims, so rationalization isn't new for the line. Next year will also bring Regular Cabs with the 6'4" or 8' beds, Quad Cabs with the 6'4" bed, and Crew Cabs with the 5'7" or 6'4" bed. The first thing that's new is the step up to Uconnect 5 for the Electronics Group, on the same 8.4-inch touchscreen found across Ram, Dodge, and Chrysler products. MI says the guide also shows Uconnect 4C NAV as a standalone option. At the moment, that's a $795 extra that can only be had on the Warlock, and requires the $795 Electronics Group. MI didn't specify if the other three trims would get the option and if standalone truly means standalone. The only change we spot is no mention of an HD radio, which could be a matter of this being an early order guide, or a victim of the chip shortage, or something else. What's left out of the order guide for now is one convenience item, and one work item we figure Tradesman Classic buyers will miss. The first is the power sunroof, the $1,095 option nowhere to be seen, the second is the Ram Box storage system, the $1,295 also gone AWOL. What's been added are a couple of packages for getting more out of the truck when it's time to hit the dirt. The 2021 Tradesman offers a $745 Off-Road Package for some configurations that bundles tow hooks, a front suspension skid plate, anti-spin rear differential, extra-heavy-duty rear shocks, 265-section all-terrain tires, and either a 3.92 or 3.55 final drive. Next year, according to the guide, the package picks up a couple items offered in the current-gen Ram's Off-Road Package, adding a skid plate for the transfer case, a higher ride height — but we don't know by how much, a full-sized spare tire, and it specifies Yokohama tires. The package costs $840 for the current Ram right now, so the Classic price could go up considering the extra gear. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.