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Ram 1200 small pickup rumored on its way to fight Ford Maverick

A report out of Brazil from Auto Segredos (translated), picked up by CarBuzz, claims the U.S. is going to get a baby Ram pickup. The outlet was part of a group of local car media speaking to Antonio Filosa, president of Stellantis South America. Filosa's big announcement was that there'd be a new Ram 1200 truck for our neighbors in the next hemisphere, part of a product onslaught involving 16 new models and 26 revised models over the next three years. The key Auto Segredos line for us is, "The pickup will also be sold in the American market to face the Ford Maverick." If it's true, then this is enormous news. Other details in the report leave us a touch cloudy on what such a pickup will look like for the American market, though. At one point, the AS article says the truck will be built on the Small Wide 4x4 platform used by Stellantis family products like the Jeep Renegade and Alfa Romeo Tonale. The architecture will be resized in Brazil "to be a medium-sized pickup" competing with the segment including the Chevrolet S10 (which is still on sale down there), Toyota Hilux, and Ford Ranger. Ram had a 1200 pickup on sale in the Middle East that was based on the Mitsubishi L200 and fought the Hilux and Ranger, but the Mitsu has always been body-on-frame and we'd wonder at Ram sending a cushy-riding pickup to battle hardcore work trucks. In the U.S., however, we're told the Ram 1200 would fight in the class below that, in the growing field of compact pickups dominated at the moment by the Ford Maverick. The most confusing bit: AS writes, "In the U.S., there are plans for the Ram 1200 to have a chassis-mounted version." The way the piece is translated, Brazil would be getting a midsized Ram unibody pickup to challenge midsized body-on-frame pickups while the U.S. would get a compact Ram body-on-frame pickup to compete against a compact unibody pickup. Something's either been lost in the Google translation, or Ram is truly operating in the fourth dimension if this comes to pass as we're reading it.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

2020 Ram HD trucks revealed in spy shots, along with interior

It looks like FCA isn't too concerned with keeping its redesigned Heavy Duty trucks under wraps before their reveals. Our spy photographers managed to catch a fleet of 2020 Ram HDs running around completely undisguised. Not only do we get to see exterior design details, but there are also shots of the HD's interior in Laramie trim. Shots of the new Power Wagon went up a few days ago, but now we get to see the truck in both Laramie Longhorn and Limited trims. It's clear the trucks are following in the footsteps of the 2019 Ram 1500 redesign for their inspiration — we like the new Ram, so that's a good thing. The departure from traditional Ram HD styling means the retirement of the crosshair grille. We can see this first in the brown Laramie Longhorn at the top here. Thankfully, Ram didn't go as far as GM did with its crazy grille design on the freshly released Silverado HD. That being said, it's still pretty large. It appears more upright and tough-looking than the similarly styled 1500 Laramie Longhorn, but still adopts the same design language. 2020 Ram 2500 Limited View 12 Photos The 2500 Limited doesn't exactly look finished, but it's clear we're looking at a more luxuriously appointed truck from the photos. There's more chrome, and the grille design is much more complex than the Laramie Longhorn. In fact, there might even be a bit too much chrome for our taste — tow hooks probably aren't in need of any shiny bling. 2020 Ram 2500 Power Wagon Tradesman View 8 Photos Finally, we also get to see the Tradesman trim of a Power Wagon. The red looks good on the big truck, but the trim we saw the other day had a much meaner front-end design. This one would be better for those who want a more discreet Power Wagon. Interior shots surfaced alongside these new trucks too. We wouldn't have imagined much difference between the 1500 and HD interiors, and that seems to be the case. The model we're looking at here has the 8.4-inch screen with Uconnect, but the massive 12-incher will undoubtedly be available too. We expect an "official" debut of this truck early next year, with the Detroit Auto Show being the most likely of places for that to happen. Related video: