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Ram Multifunction Tailgate swings into the pickup truck tailgate fray

Let the tailgate wars escalate, says Ram. Today, the Ram 1500 responds to GMC's Multi-Pro tailgate with its own fancy way to get stuff in and out of the bed. Named the "Multifunction Tailgate," (very creative, we know) Ram decided to give the tailgate a 60/40 split. Before we get into functionality, just take a peek at how it looks closed. On the red Ram Rebel chosen to show it off, you're greeted with a sizable black line running down the entire height of the tailgate in an odd spot. The off-center nature of the split makes for a strange look no matter the angle. We have a feeling that a black truck would solve any kind of visual weirdness going on here. On to the important part: How does it work? For starters, you can use it just like a normal truck tailgate. Drop it down with a release button on the handle, or use the remote release. Ram says it doesn't give up anything in capability or toughness in this down position — it has a 2,000-pound load rating. What makes this tailgate unique is its swinging functionality, though. The tailgate is capable of swinging both sides open like doors. Think Honda Ridgeline, but there are two elements to swing out instead of just one. This allows for closer access to the truck bed. The benefits are obvious: easier loading and unloading, easier washout, and you can even use a forklift to load it up now, too. Both of the barn doors swing out to 88 degrees. It's possible to have just the right or just the left door open, or both at once. Ram Multifunction Tailgate View 10 Photos Ford started this tailgate war with its now simple-looking bed step, but now it finds itself the most back-to-basics offering in the group. GMC officially has the most complicated piece of tech with the various foldouts and all-out size, but Ram is somewhere in the middle with this one. We were fans of the swing-out tailgate on our long-term Honda Ridgeline, so let's hope this one proves just as useful. Ram will be at the Chicago Auto Show with this tailgate, so we'll be sure to give it a thorough shakedown on the show floor. Any 2019 Ram 1500 can be equipped with the tailgate as an option for $995. The center step can be tacked on separately for $295. We're told to expect Rams equipped thusly to roll into dealerships during the second quarter of 2019. Related video:

Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

Ram brings two new special edition trucks to Chicago

The Chicago Auto Show has historically been a truck-heavy expo, and this year FCA is rolling out two new versions of its stalwart pickup: the limited edition Ram 1500 Copper Sport and the Ram Heavy Duty Night edition. While there are no changes under the skin, the pair of appearance packages add a host of unique touches inside and out to help truck buyers set their rides apart from the crowd. The Ram 1500 Copper Sport starts at $46,950 and will be limited to just 3,000 units. That's a drop in the bucket compared to number Ram pickups that the automaker sells every year, but at least it's a limited edition that's actually limited. All models will be Crew Cab V8s. Aside from the copper-colored paint on the body, grille, and bumpers, the Copper Sport adds contrasting black-decaled Sport performance hood, black Ram's head grille badge, black tailgate badge and black body-side badges. The Copper Sport also comes with unique wheels in either 20- or 22-inch diameters (depending on whether you get a 4x2 or 4x4). View 10 Photos Inside, the truck gets copper-colored accents on the seat, headrests, and minor trim pieces. The headliner and A-pillars are all black to match the copper and black mesh seats. The Copper Sport also comes with a nine-speaker Alpine audio system that includes a subwoofer. The Ram Heavy Duty Night edition package is available on both 2500 and 3500 models, expanding on from the half-ton Ram 1500 Night edition. Like the Copper Sport, the Night edition is a special appearance package that doesn't change anything underneath. Where the former adds copper touches inside and out, the Night edition is essentially a factory blackout kit. On the exterior, the chrome on the wheels, grille, headlight bezels, and badges are replaced with either a gloss or matte-black finish. Inside, the Night edition comes with black vinyl and cloth seats. View 7 Photos Like the Copper edition, the only body style available is the Crew Cab. The package also isn't available on dualie 3500s, though customers can choose from two Hemi V8s or a Cummins diesel inline-six. The Night edition starts at $46,840 for a two-wheel drive Ram 2500. Look for the pair to hit showrooms in the next few months. Related Video: Featured Gallery Ram Copper Sport and Heavy Duty Night Models View 12 Photos News Source: FCA Design/Style Chicago Auto Show RAM Truck