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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

Fiat Chrysler taps Amazon, Shell execs to fill roles

MILAN — Fiat Chrysler Automobiles is tapping executives from Amazon and Shell Oil Company with previous automotive industry experience to fill its ranks. CEO Mike Manley said in a letter to employees Thursday that Mark Stewart would join FCA as chief operating officer of North America from Amazon, "a company known for its culture of innovation, and obsession with delivering incredible value to customers." At Amazon, Stewart led teams focused on advanced robotics, artificial intelligence and automation methods. He previously was COO of ZF TRW automotive components supplier. Niel Golightly was named head of global communications. He was most recently Shell's vice president for external relations in North and South America, with a focus on reputation, brand and stakeholder engagement beyond communication strategies. He previously held roles at Ford Motor Company. Related Video: Image Credit: REUTERS/Rebecca Cook Hirings/Firings/Layoffs Alfa Romeo Chrysler Dodge Fiat Jeep RAM FCA Amazon shell Mike Manley

2021 Ram 1500 Review | What's new, specs, prices and pictures

This review is cram-packed with everything there is to know about the full 2021 Ram 1500 lineup, including the new 702-horsepower Ram TRX, so we'll go ahead and keep this intro brief. In short, the Ram 1500 continues to be our top full-size pickup choice. It's a grand slam, a hat trick, a 95-yard touchdown pass. From the humble Tradesman to the indulgent Limited, the Ram is a thoughtfully designed and well-executed truck that offers a little something for every buyer. And thanks to that TRX, "every buyer" now includes "guy who wants to go 103 in a desert wash while occasionally jumping a gorge." Sweet. What's new for 2021? While there are plenty of updates and additions for 2021, all are overshadowed by the new Ram 1500 TRX. We extolled its beastly virtues in our TRX first drive review, but in short, this long-awaited answer to the Ford Raptor packs a version of the "Hellcat" 6.2-liter supercharged Hemi V8 good for 702 hp and 650 pound-feet of torque. A new, unique-to-TRX suspension puts that absurd power to the dirt for high-speed desert running, while body modifications include a unique hood and grille, and the flared fenders that add to a whopping 8 extra inches of body width. The interior also gets its own design flourishes, plus a unique center console featuring a gear stick in place of the usual dash-mounted rotary knob.  Now, the other changes. Full-speed forward collision warning is now standard on all trims but Tradesman and Big Horn, which include it in an optional equipment group. Trailering is also made easier thanks to the newly Trailer Reverse Control (it basically steers for you while backing up while hitched to a trailer), power-folding trailer mirrors that are now a stand-alone option, and a new trailer camera prep kit. There's also a new color head-up display available as well as a camera-based rearview mirror. Finally, the new 2021 Limited Longhorn 10th Anniversary Edition features special badging and unique interior trim. 2019 Ram 1500 Interior View 56 Photos What are the Ram 1500 interior and in-car technology like? It's easy to be smitten by the Ram 1500 in its fanciest Longhorn and Limited trim levels, which are bedecked in soft leather, special color schemes and unique styling elements like the Longhorn emblem literally branded into real wood trim. There are unique features like the huge vertically oriented touchscreen and the ventilated reclining back seat. They're easily the most luxurious pickups ever made.