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The Ram Macho Power Wagon concept is totally in your face with its cool rack system

The Ram brand isn't being very subtle with this year's SEMA concept. It's called the Macho Power Wagon, and it's painted in Macho Mango. Yeah, it's for dudes. We apologize if you start hearing a Village People song in the back of your head. This bigger, badder Ram is a throwback to the Macho Power Wagon of the late 1970s. Along those lines, it bears the retro, vertical Power Wagon graphics that line the C-pillar, and it also has vintage-style eight-spoke beadlock wheels inspired by its '70s namesake. Those wheels are shod in huge 37-inch tires, which fit thanks to a four-inch suspension lift, and custom, conceptual fender flares. View 20 Photos The truck is powered by the normal Power Wagon's 6.4-liter V8, rather than the crazy TRX concept's supercharged Hemi, and it has the stock front winch. This Ram also sports quite a few concept parts besides the wheels and fender flares. Starting at the front and moving rearward, the Macho Wagon gets custom bumpers with skid plates and tow hooks, a new hood with big heat extractors, an LED light bar, a roof rack, single-piece running-boards, and five-inch exhaust tips. There's one more custom piece in back. Immediately behind the C-pillar is a sport hoop, under which hides another hoop that can slide along tracks on the bed. These hoops together are called the Ramrack, and when the second hoop is moved back along the bed, it works together with the cab's roof rack to create a long utility rack. It's a thoroughly clever way of adding practicality without sacrificing appearances. We would love to see something like this reach production, since it could be very handy on quad cab pickups with short beds, allowing them to carry long objects without having to drop the tailgate to get them to fit. Because there's nothing macho about that. Related Video:

2022 Ram 1500 gets reworked options to maintain production

Ram was in the mood to giveth at this year's Chicago Auto Show, unveiling three new special edition trucks for the 2022 model year. Mopar Insiders reports Ram is lately in the mood to taketh away, removing or reworking options and features on nearly every trim with the aim of keeping pickup truck production lines running. The biggest blow to the bank account comes from Ram eliminating the Quad Cab on all but the two base trims, Tradesman and Big Horn (called the "Lone Star" in Texas). Seems most buyers on the Laramie and above go with the larger Crew Cab and aren't worried about spending a couple thousand dollars more; the Crew Cab on the Laramie, for instance, is $2,150 more than the Quad Cab. Truck shoppers watching pennies can forget about saving money up front in order to add certain luxuries, too. Come 2022, the smaller cab style can't be ordered with any kind of sunroof, air suspension, Technology Group, or Power Running Boards. When it comes to trims, starting at the bottom, the 2022 Tradesman won't offer an air suspension with any cab style, nor Ram Box storage, nor the multifunction Tailgate. If there's an EcoDiesel under the hood it will only be the HFE version, the standard EcoDiesel nixed on the Tradesman. The HFE variant makes one more mile per gallon in the city and on the highway than the standard EcoDiesel. The Big Horn/Lone Star loses its multifunction tailgate, and the colors Mountain Brown and Frost Beige. To get the rear underseat storage requires ordering either the Level 1 or Level 2 Equipment Groups, the storage can't be had an a standalone option. One step up, the Ram Rebel drops the luxury Rebel 12A package that added a 12-inch Uconnect screen with navigation, nine-speaker audio, and leather-trimmed bucket seats. The trimmed buckets seats will migrate to the Rebel Night Edition package that now costs $525, but can be expected to increase. And the cloth and vinyl bucket seats that now come in black with either red or silver accent stitching will come only in black and red. The Laramie, Limited Longhorn and Limited all shed the Protection Group that added underbody skid plates on the 4x4 models. The Laramie and Limited Longhorn will go almost entirely without any two-tone paint option, the exception being Ivory White and Walnut Brown solely for the Limited Longhorn. On the Laramie, as on the Tradesman, the rear underseat storage goes from being an individual option to part of a group, in this case the Level 1 Equipment Group.

Ram Laramie Longhorn becomes the most luxurious Ram around

Dallas, Texas - This year's Texas State Fair was all about the deluxe trucks. Ford introduced its super-plush Limited trim for the Super Duty trucks. Ram did the same with its new Laramie Longhorn Southfork trim level. It's the new top-level luxury option for Ram, and it's available on heavy-duty 2500 and 3500 Rams as well as the light-duty 1500. The Southfork builds upon the flashy Longhorn trim level, which we aren't particularly fond of, mainly due to the tacky leather filigree pattern stickers, the plastic, barbed wire accents, and strange rose gold finish. Those elements are all still present on the Southfork. It does retain good points, like leather everywhere. Ram touts the leather's presence on the fronts, backs, and sides of the seats, as well as on the door panels. Southfork-exclusive features include a new pale ivory leather called Light Frost Beige, which is accented by a dark brown leather. The roof and pillars are also now covered in suede, which certainly upgrades the feel of the interior. There's real walnut and ash wood trim on the steering wheel and elsewhere in the cabin. Since the Southfork is the top of the line Ram trim, it carries a high price. The 1500 model starts at $52,615, and the 2500 starts at $57,015. The trim is only available on crew cab and Mega Cab trucks, but can be had with two-wheel drive or four-wheel drive and with short or long beds. See it for yourself in the image gallery above. Related Video: