2012 Ram 3500 St Crew Cab Pickup 4-door 6.7l on 2040-cars

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Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

Recharge Wrap-up: Ram 1500 EcoDiesel earns RMAP Truck of the Year, GM earns Energy Star awards

Jas Hennessy & Co, maker of Hennessy Cognac, has taken delivery of 45 electric vehicles from Renault at its headquarters in Cognac, France. The 23 Zoes and 22 Kangoo ZEs are to be used by employees traveling between the company's sites, and replace 80 percent of the company's internal combustion fleet. "For many years now, Jas Hennessy & Co has been actively working to reduce its environmental impact," says Hennessy Operations Manager Marc Sorin. Hennessy also recently bought an electric boat to take visitors across the Charente River to the company's aging cellars. Read more from Renault. General Motors has earned two Energy Star awards from the EPA. The automaker earned the Energy Star Partner of the Year award for Sustained Excellence for efforts in energy efficiency and greenhouse gas emissions. For example, GM has achieved a global reduction of energy intensity by six percent, and has invested $34 million in energy, water and carbon reduction projects at its facilities. GM also earned the EPA Energy Star Climate Communications award for its outreach to employees, customers and stakeholders about energy efficiency and climate change. Read more from General Motors. The 2015 Ram 1500 EcoDiesel has been named Truck of the Year by the Rocky Mountain Automotive Press Association. The Ram truck beat out the Chevrolet Silverado Heavy Duty and GMC Canyon to earn the honors at the Denver Auto Show. The Ram 1500 EcoDiesel boasts a fuel economy of 21 mpg in the city, 29 mpg highway and 24 mpg combined. Ram attributes the truck's efficiency to features like its eight-speed transmission, stop-start system and active aerodynamics. Rocky Mountain Automotive Press Association Names 2015 Ram 1500 EcoDiesel 'Truck of the Year' and 2015 Chrysler 200 'Car of the Year' AUBURN HILLS, Mich., April 8, 2015 /PRNewswire/ -- - Denver-based journalist organization announces the awards at the Charity Preview for the Denver Auto Show - Winners are chosen from a field that includes every significant new car and truck introduced in the last year - Each eligible vehicle is evaluated and voted on by the members of the Rocky Mountain Automotive Press - The 2015 Ram 1500 EcoDiesel, America's most fuel-efficient pickup, earned a 29 mpg rating from the U.S.

Apocalypse Warlord 6x6 Ram 1500 TRX wears its name well

Florida-based Apocalypse specializes in building trucks that look like they're ready for, well, the apocalypse. One of its wildest and most powerful builds is a six-wheel-drive, Ram 1500 TRX-based monster called Warlord, and Barrett-Jackson is selling one of the few units built. Ram's hot-rodded TRX already stands out as one of the most impressive pickup trucks on the market; it's powered by the vaunted 6.2-liter, supercharged Hellcat V8 tuned to 702 horsepower and it features nearly a foot of ground clearance. Apocalypse builds on these solid foundations by adding a second set of driven rear wheels, 37-inch tires on all three axles, and a 750-horsepower evolution of the Hellcat V8. Enthusiast website Muscle Car & Trucks reports that there's also a custom-designed suspension system built with Bilstein components. The end result is a behemoth that's 294 inches long, 94 inches tall, and capable of towing 12,000 pounds. Visual modifications include 20-inch wheels, KC lights above the cab, and "WAR" lettering on both ends, where you'd expect to see "RAM." Inside, there's black and red leather and suede upholstery plus a long list of tech features shared with the standard, four-wheeled TRX. What's not included is a stepladder, which you may need in order to hop inside the cab, though power-operated side steps help reduce the size of the jump. If you want one, you're in luck: there is a Warlord looking for a new home at Barrett-Jackson's Scottsdale 2022 sale, which runs between January 22 and 30. The truck is scheduled to cross the auction block on the 29th at 6 p.m. mountain time. It's offered with no reserve, so the highest bidder will take it home, but don't expect to score a bargain. Apocalypse charges $250,000 before options are factored in. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.