2012 Ram 3500 6.7 Cummins Diesel St Standard Cab Pickup 2-door 6.7l on 2040-cars

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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

Electrified Ram pickup on the way, FCA CEO says

Ram will build an electrified pickup, FCA CEO Mike Manley confirmed during the company's third-quarter earnings call Wednesday. Manley provided no details, but confirmed that electrification is on the way for its truck brand. This also means that it's not clear whether this truck will be a full electric, or if it will be a conventional or plug-in hybrid. It's still significant, though, since this is the first time we've heard a clear message from FCA leadership that electrification will be a priority for Ram.  “I do see that there will be an electrified Ram pickup in the marketplace, and I would ask you just to stay tuned for a little while, and weÂ’ll tell you exactly when that will be," Manley said, according to the Detroit Free Press.  With concrete plans starting to emerge from both Ford and General Motors, FCA is now looking like the odd one out. Company representatives have been tough to nail down on the question of electrification. Without ruling it out entirely, Manley and other shot-callers have been somewhat dismissive of the notion in previous announcements and interviews.  "The reason we haven't spoken much about electric pickup trucks is not because we view that market as non-existent. We've always had a slightly different view of timing and adoption rates, particularly in North America in terms of full electrification. We are very committed to our electrification strategy — most of which we have revealed," Manley, said in August. Of course, what had been revealed at the time did not include a pickup. That hasn't exactly conclusive, either, as FCA's future product roadmap has been nebulous (to put it charitably) for essentially the past decade. The announcement of a merger with PSA resulted in yet another strategic reboot, and we've yet to see exactly how Stellantis will integrate existing PSA electrification plans with FCA's fast-and-loose approach to EVs.  Given the fact that PSA is not a player in the full-size pickup game, it stands to reason that Ram's development would likely come from this side of the pond. Whether FCA/Stellantis will keep the development in house or tap one of America's electric startups as a potential partner or supplier remains to be seen. Either route has potential, with a number of electric truck start-ups in the U.S., and extensive EV and hybrid experience within FCA and the soon-to-be-integrated PSA group.

Ram 3500 Heavy Duty recaptures the torque and maximum towing crowns

Correction: A previous version of this story mistakenly reported the horsepower of the high-output Cummins engine as 400. It actually produces 420 horsepower. The text has been updated to reflect this. Just as supercar builders are in never-ending battles for horsepower and track times, the pickup truck builders pursue torque and towing capacity, two things that the 2021 Ram Heavy Duty has improved enough to earn the coveted "best in class" designation, if only by a bit. The titles go to the Ram 3500 with the high-output version of the turbocharged 6.7-liter Cummins straight-six. Horsepower is seemingly unchanged, but torque is up by 75 pound-feet to 1,075. This increase comes from additional boost from the turbo and additional fuel flow from the fuel injection system. The added torque also bests the Ford Super Duty's 6.7-liter Power Stroke V8 diesel by 25 pound-feet, and the Chevy Silverado HD's 6.6L Duramax V8 by 165. But both V8s beat the Cummins' 420 horsepower; the Ford by 55 and the Chevy by 25. As for towing, the Ram 3500's maximum fifth-wheel towing capacity has increased from 35,100 pounds to 37,100 thanks to a redesigned gooseneck hitch. The new number just tops the Ford F-450 Super Duty's previous record by 100 pounds. It also bests the Silverado 3500HD's best by 1,100 pounds. Ford keeps the conventional tow rating crown (towing from a rear-mounted hitch) at 24,200 pounds with the F-450 compared to the Ram 3500's 23,000 and the Chevy Silverado 3500HD's 20,000. One final update to the 2021 Ram Heavy Duty line is inside the truck. It's now available with a digital rear-view mirror, switchable to a normal mirror. It should be handy for owners who regularly carry loads that obscure the rear window and, in turn, the rear-view mirror. The new Ram Heavy Duty models will be available at dealers this month. Related Video: