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Ram 1500 EV shown in more clarity with new teaser images

Besides the first electric Jeep and other product plans, Stellantis gave us yet another preview of the upcoming electric Ram 1500 pickup truck. The company isn't giving much away, but these new renderings do give us some more details on what the truck will look like. The most striking features of the front are the pairs of LED lights above and below that meet toward the middle in a sort of dog bone shape. In the middle is the updated Ram logo that's been featured for its "Ram Revolution" program that takes input from Ram fans for designing the truck. The hood has creases that are suggestive of the dual-level, semi-truck-inspired design that has stuck with the truck since the 1990s. It also seems to have a heat-extractor vent design, which we're not sure would really be functional on an electric truck. Along the sides, the fenders appear to be pushed far outward. The edge where the cab meets the bed has a jog in it that pushes into the cab. It has us thinking the cab and bed may be one piece, along the lines of the Chevy Silverado EV. That single piece will still ride on a separate frame, though, since the Ram 1500 EV will be built on the STLA Frame platform. Continuing on the topic of side styling, the window sill rises toward the rear pillar, and that rear pillar leans forward, again more like the GM electric truck designs. At the back, the electric Ram has taillights that connect into the tailgate like the Ford F-150 Lightning. The shape also echoes that of the headlights, along with the illuminated Ram logo. The rear shot also gives more clarity on the unique cab design. The electric Ram will go into production in 2024. As touched on, it will use the STLA Frame platform that features a traditional separate frame from the body. The platform can accommodate 159 to 200 kWh of battery capacity with a range of up to 500 miles. Early renderings also show the platform using independent suspension both front and rear. Furthermore, Ram has said it will offer a plug-in hybrid variant based on the electric model to go on sale the same year. And electrification won't stop at the 1500.

Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

2020 Ram 1500 Laramie Southwest Edition is a true-blue Texas truck

American pickup builders love celebrating the Southwest, and Ram is taking its latest stab at the "Texans love trucks" trope with the 2020 Ram 1500 Laramie Southwest Edition.  This is essentially an appearance and popular equipment package. Outside, the truck gets a body-colored grille surround, bumpers and mirror caps. A restrained smattering of chrome accents rounds out the look, adding a touch of class without getting too glare-heavy.  Inside, it's essentially a Laramie. Standard equipment includes a 12-inch touchscreen with the latest Uconnect infotainment suite, a panoramic sunroof, remote tailgate release, rain-sensing wipers and an electric trailer brake controller.  “For nearly 20 years, Ram has recognized that Texas and AmericaÂ’s Southwest are the center of the truck universe,” said Mike Koval, Ad Interim Head of Ram Brand, FCA - North America. “Ram was the first manufacturer to offer a Texas-exclusive model, and the Lone Star edition remains our most popular truck in Texas. Our new Ram Laramie Southwest Edition adds the segmentÂ’s best combination of performance, capability, luxury and technology.” Ram says the Southwest Edition can be had with any of the Laramie's existing powertrain configurations, in both Quad- and Crew Cab bodies, and with both the 5'7" and 6'4" bed lengths. The starting price is $47,075 including destination.  The 2020 Ram 1500 Laramie Southwest Edition is a "Texas Edition" by another name, and will be sold exclusively in the Lone Star State and its immediate neighbors. Look for the first models to arrive in dealers in the coming months, as FCA will put it into production in the second quarter.  Featured Gallery 2020 Ram 1500 Laramie Southwest Edition RAM Truck