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Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

Hennessey Mammoth is a Ram 1500 TRX turned three-row SUV

The 2021 Ram 1500 TRX is a thoroughly incredible machine that's great for pounding across dunes and flying over jumps, and you can even bring along some friends and their gear along for the ride. But what if you want to bring more friends along. Well, Hennessey Performance has the solution in the Mammoth SUV. What it is, is a TRX turned into a three-row SUV. It's something that Hennessey has experience with, as nearly a decade ago, it started converting some of its upgraded Ford F-150 Raptors (called VelociRaptors after being tuned) into custom SUVs. Like those Fords, the Mammoth will get a custom roof, rear pillars, glass and unified interior to provide more covered space. The company will also replace the second-row bench with captain's chairs and add a third row with a folding bench seat. While Hennessey could probably simply sell these TRX SUVs just with the body modification, the company will also add additional performance. An upgraded supercharger, pulleys, fuel injectors, engine calibration, intake and high-flow catalytic converters bring output to an absurd 1,012 horsepower and 969 pound-feet of torque. Hennessey claims it will get to 60 mph in 3.2 seconds and through the quarter-mile in 11.4. The company also raises the truck an extra 2.5 inches and fits a custom off-road bumper with LED lights and 20-inch wheels with 35-inch tires. The whole thing will cost $375,000. That's no small amount, but there's a lot of custom work in the vehicle. Plus, it's exclusive, with only 20 units slated to be produced. If it's what you're looking for, the company is taking orders now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2021 Ram 1500 Review | What's new, specs, prices and pictures

This review is cram-packed with everything there is to know about the full 2021 Ram 1500 lineup, including the new 702-horsepower Ram TRX, so we'll go ahead and keep this intro brief. In short, the Ram 1500 continues to be our top full-size pickup choice. It's a grand slam, a hat trick, a 95-yard touchdown pass. From the humble Tradesman to the indulgent Limited, the Ram is a thoughtfully designed and well-executed truck that offers a little something for every buyer. And thanks to that TRX, "every buyer" now includes "guy who wants to go 103 in a desert wash while occasionally jumping a gorge." Sweet. What's new for 2021? While there are plenty of updates and additions for 2021, all are overshadowed by the new Ram 1500 TRX. We extolled its beastly virtues in our TRX first drive review, but in short, this long-awaited answer to the Ford Raptor packs a version of the "Hellcat" 6.2-liter supercharged Hemi V8 good for 702 hp and 650 pound-feet of torque. A new, unique-to-TRX suspension puts that absurd power to the dirt for high-speed desert running, while body modifications include a unique hood and grille, and the flared fenders that add to a whopping 8 extra inches of body width. The interior also gets its own design flourishes, plus a unique center console featuring a gear stick in place of the usual dash-mounted rotary knob.  Now, the other changes. Full-speed forward collision warning is now standard on all trims but Tradesman and Big Horn, which include it in an optional equipment group. Trailering is also made easier thanks to the newly Trailer Reverse Control (it basically steers for you while backing up while hitched to a trailer), power-folding trailer mirrors that are now a stand-alone option, and a new trailer camera prep kit. There's also a new color head-up display available as well as a camera-based rearview mirror. Finally, the new 2021 Limited Longhorn 10th Anniversary Edition features special badging and unique interior trim. 2019 Ram 1500 Interior View 56 Photos What are the Ram 1500 interior and in-car technology like? It's easy to be smitten by the Ram 1500 in its fanciest Longhorn and Limited trim levels, which are bedecked in soft leather, special color schemes and unique styling elements like the Longhorn emblem literally branded into real wood trim. There are unique features like the huge vertically oriented touchscreen and the ventilated reclining back seat. They're easily the most luxurious pickups ever made.