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2019 Ram 2500, 3500 Heavy Duty get the Lone Star treatment

Just like with most other pickup trucks, the 2019 Ram 2500 Heavy Duty and 3500 Heavy Duty models are getting a Texas-only special edition. It's called Lone Star, like its 1500 counterpart, and it's a midlevel trim roughly analogous to the Big Horn available in the rest of the country. What distinguishes it as a Lone Star are standard chrome door handles, bumpers and grille surround. The dead giveaway, though, will be the Lone Star badges that dot the exterior. The truck also gets some towing goodies such as a standard Class V tow hitch, electronic trailer brake controller and power trailer mirrors. Inside, buyers can choose from four color combinations including black and gray, black and brown, black and beige, and all-black with either bench or bucket front seats. There's also the option to have a door over the passenger side dash cubbie, and that door will feature the Lone Star badge. The Lone Star trim is available in just about any 2500 or 3500 configuration you desire. Regular, Crew and Mega Cabs are all available, as are both standard and long beds. The 6.4-liter gas engine is standard with the midrange Cummins diesel an option on the 2500, and the high-output Cummins diesel with its 1,000 pound-feet of torque an additional option on the 3500. Four-wheel drive and two-wheel drive are both available. The Lone Star Ram Heavy Duty models will go on sale in Texas during the second quarter of this year. The 2500 starts at $39,340 with destination, and the 3500 starts at $40,790. That's a price increase of about $4,000 over the base models.

Fiat Chrysler posts record Q3 profit thanks to U.S. trucks and Jeep

MILAN — A rebound in car production in Fiat Chrysler on Wednesday reported record third-quarter earnings as production returned to nearly pre-pandemic levels. The Italian-American automaker, which is finalizing its full merger with French rival PSA Peugeot, reported a net profit in the three months ending Sept. 30 of $1.4 billion (1.2 billion euros). That compares with a loss of 179 million euros a year earlier. The carmaker reported adjusted earnings before tax and interest in North America of 2.5 billion euros. That offset deepening losses in Europe, Asia and at its Maserati luxury marquee. Latin America, the only other region to post a profit, saw it narrow by two-thirds to 46 million euros. “Our record results were driven by our teamÂ’s tremendous performance in North America,” CEO Mike Manley said in a statement. Overall, the carmaker said global earnings before tax and interest were a record 2.3 billion euros despite a 6% fall in revenues to 26 billion euros. Global shipments were down 3%, due largely to plant retooling in North American to produce the new Jeep Grand Wagoneer in the luxury SUV segment and the discontinuation of the Dodge Grand Caravan classic minivan. Fiat Chrysler announced earlier Wednesday that its merger with PSA Peugeot is on track to be finalized by the end of the first quarter of 2021, as planned. To meet regulatory concerns, the French carmaker is selling a small stake in a components maker to get below 40% ownership. The new automaker, to be called Stellantis, will be the fourth biggest producer in the world. Earnings/Financials Chrysler Dodge Fiat Jeep RAM Citroen Peugeot

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.