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Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram establishes new commercial truck division

To better go after the work truck market that its rivals Ford and General Motors have dominated for some time, the Ram Truck brand of Chrysler is starting a new sub-line of work vehicles called Ram Commercial. Rather than carrying the full Ram Commercial name, each model in the new lineup would wear the Tradesman trim level, which means that the Ram 1500 Tradesman is disappearing for retail buyers only and will still be available for commercial or fleet buyers.
The Ram Commercial lineup will consist of current products like the Ram 1500 Tradesman, Ram Heavy Duty Tradesman pickups and chassis cab trucks, and the Ram C/V Tradesman cargo van, but it will also be adding a new full-size van called the 2014 Ram ProMaster Tradesman based off the Fiat Ducato. It also looks like Ram Commercial will be getting a smaller van from the Fiat Professional brand to go up against small cargo-friendly vehicles like the Ford Transit Connect and Mini Clubvan, but we can't tell if this new model is based on the Fiat Scudo, Doblo and Florino.
Ram Commercial buyers will also benefit from the BusinessLink and "On The Job" programs. Both programs make it easier for businesses to purchase and maintain their fleets.

2019 Ram ProMaster, ProMaster City vans lose the crosshair grille

Ram is updating its commercial van offerings with the 2019 Ram ProMaster and ProMaster City full-size and compact vans. They're very minor updates, mainly consisting of a new grille. The old crosshair versions are gone in favor of mesh grilles with the Ram logo in all caps. This brings them inline with the 2019 Ram 1500 pickup trucks. The compact ProMaster City doesn't get any other changes, but the big ProMaster sans-City gets some upgrades buyers may appreciate. The variety of van configurations has been expanded to include 136-inch wheelbase, low-roof options for the 2500 and 3500, and a high-roof 136-inch body for the 3500. With the current ProMaster, only 1500 models can be had with a low roof, and there are no 136-inch offerings for the 3500. View 7 Photos Ram has also increased payload capacities for each trim, with the 1500 now sitting at 4,000 pounds, the 2500 at 4,250, and the 3500 at 4,680. Towing capacity is also up, with a maximum weight of 6,800 pounds. The most a current generation van can tow is 5,100 pounds. All of this is done with the same 280-horsepower 3.6-liter V6 and six-speed automatic. One additional change to both the big ProMaster and little ProMaster City is pricing. Both vans see base price increases of $200. The ProMaster starts at $31,840, and the ProMaster City starts at $25,740 for the two-seat cargo van. The two-row wagon version is an extra $1,700. Featured Gallery 2019 Ram ProMaster Image Credit: Ram RAM Minivan/Van Commercial Vehicles ram promaster ram promaster city