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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

2022 Ram 1500 BackCountry bundles a bunch of off-road bits

The Chicago Auto Show is coming up this week, and Ram is leading the reveals with exactly what we would expect for the show: a special trim level of a pickup truck. It's the 2022 Ram 1500 BackCountry, and it's based on the Big Horn and Lone Star models, but gets its own color scheme and a bundle of features for off-roading and for bed functionality. The BackCountry will be identifiable mainly by its two-tone color scheme with a black lower section. That's matched by many more black accents including the wheels, mirrors, headlight bezels, badging and exhaust tips. It also has running boards and a body-color grille and tonneau cover. But what earns it the BackCountry name are the functional parts. It adds to the Big Horn's standard features list the Off-Road Group and the Bed Utility Group. The former includes all-terrain tires, off-road shocks, hill-descent control, electronic rear differential lock, and skid plates to protect the front suspension, power steering, transfer case and fuel tank. The latter adds a spray-in bedliner, bed lighting, bed step and adjustable tie-down points. If you add the RamBox bed-side storage, it includes a bed extender. The interior is fairly plain with black cloth, but you get bucket seats and a 7-inch touchscreen. The dashboard is also adorned with a BackCountry badge. The BackCountry starts at $41,780. These features are available on the Big Horn trim, but the cheapest way to get them is $45,470, so the BackCountry is a significant discount if you're looking for some off-road capability in your Ram. It's available in both Crew Cab and the slightly shorter Quad Cab configurations with either the regular 5.7-liter V8 or the eTorque version of the same engine. Naturally, four-wheel-drive is the only driveline option. You'll be able to get one in the third quarter of this year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Researchers who busted VW cheating say FCA's diesels dirty, too

The Wall Street Journal today reported on an upcoming report from West Virginia University's Center for Alternative Fuels Engines and Emissions, which is the same lab that investigated Volkswagen emissions cheating. The report, which will be released in a matter of weeks, alleges that 2014 and 2015 model year Jeep and Ram vehicles with diesel engines emit excess pollution. But it does not specify whether the company used defeat devices. Since the report discusses Jeep Grand Cherokees, and that engine is also available in the Ram 1500, it's safe to assume that one of the implicated engines is the EcoDiesel V6, a unit actually produced by VM Motori. It's unclear whether the report covers any of the Cummins engines used in heavier-duty Ram pickups. This report comes on the heels of a federal investigation into FCA's diesel vehicles. That investigation focused on the EcoDiesel engine used in 2014-2016 vehicles. The feds were seeking a fine of up to $4.6 billion. The EPA and the State of California also previously accused FCA of using a defeat device on the same vehicles back in January. FCA, for its part, alleges that the WVU study might have been commissioned by people interested in suing the company, and disputes the testing methodology, according to the WSJ. We've reached out to WVU to confirm which engines are implicated in its study and will update this post when we have more to share. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: The Wall Street JournalImage Credit: REUTERS/Gary Cameron Government/Legal Green Jeep RAM Diesel Vehicles ecodiesel