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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2022 Ram 1500 Review | Still great, but is it still best?

Things have gotten interesting. The 2022 Ram 1500 remains every bit the exceptional pickup it's been since being completely redesigned three years ago. From the humble Tradesman all the way up to the indulgent Limited (with the stupefying Ram TRX on its own high-octane plane of existence), the Ram is a thoughtfully designed truck with distinctive features and a compelling lineup of build combinations. It satisfies the nuts-and-bolts capability requirements of a serious truck, while boasting shockingly refined road manners and a knock-out interior. It's a winner. The wrinkle is that this winner's league just got a whole lot harder this season. Last year's updated Ford F-150 saw the addition of a hybrid powertrain Ram can't match, plus chassis refinements that wipe out much of the Ram's previous on-road advantages. For 2022, there's an all-new Toyota Tundra that counts a rear coil-spring suspension (just like the Ram) among its multitude of improvements, while the 2022 Chevy Silverado and GMC Sierra see their laughable interiors get replaced by what appear to be cabins that are every bit the equal (if possibly better) than the Ram in terms of design, quality and feature content. Apart from the Ford, we have yet to spend enough time with these updated competitors to make any definitive statements about which is now the best (OK, so it's probably not the Tundra), but the Ram definitely remains in the running. Interior & technology   |   Passenger & cargo space   |   Performance & fuel economy What it's like to drive   |   Pricing & features   |   Crash ratings & safety features What's new for 2022? The new Uconnect 5 tech interface is added to the Ram 1500, starting with the Big Horn trim level. It's four times faster and has three times more memory than Uconnect 4 (which was one of the better systems out there as-is). The Trailer Tow Group adds four LED lights directly above the hitch, and a new Clean Air system is now standard, filtering out 95% of air particulates. Then there's the annual Ram tradition of new models and appearance packages, most of which are pictured in the above gallery. The new Laramie G/T and Rebel G/T (pictured above left) are fully described here. The BackCountry, which builds upon the Big Horn/Lone Star, adds a body-color grille surround, black-accented two-tone paint and various black-painted exterior parts. On the other end of the trim level spectrum, the mighty TRX gains an Ignition variant.

The 2018 Ram Limited Tungsten Edition is rough-neck luxury

No one makes offshoots of offshoots quite like FCA. Ram and Jeep in particular seem to have limited edition versions of special edition trims. This week, Ram announced the new Limited Tungsten Edition, a special version of the top-level Limited trim. The packaged adds a number of niceties and is available on the Ram 1500, 2500, and 3500 in a number of cab and bed configurations. The high-end truck market is expanding as customers drop luxury SUVs for kitted-out trucks. The Ram Limited Tungsten Edition adds a number of new features inside and out that make the truck more premium than ever. On the exterior, the 1500 model gets a vented sport hood, body-color bumpers, mirrors, door handles, and running boards, and the massive chrome R-A-M grille. The black headlights are pulled from the Sport model, and the wheels from the Limited trim have a unique satin paint. Ram boasts that the Limited Tungsten Edition has the first suede headliner in the pickup truck segment. Blue and indigo-colored accents are found on the instrument cluster, the steering, wheel, doors, and seats. The deep blue and tan interior is quite handsome and is well matched by the real wood trim. Special badging on the interior marks the model. The luxury truck goes on sale later in 2017, with a base price of $55,120 for the 1500 Limited Tungsten Edition model (compared to $54,270 starting for a 1500 Limited). Prices go up as cabs and bed lengths get longer. Related Video: Related Gallery 2018 Ram Limited Tungsten Edition View 9 Photos Image Credit: Ram Design/Style RAM Truck