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Fiat Chrysler, Waymo expand partnership for Level 4 self-driving

Fiat Chrysler and Waymo, the self-driving unit of Google parent Alphabet Co., are expanding their partnership in an ambitious plan to develop fully autonomous commercial delivery vehicles and integrate Level 4 autonomous technology across the FCA fleet, the two companies said Wednesday. The agreement makes FCA (soon to be dubbed Stellantis when the PSA merger is complete) the exclusive partner for Waymo to develop and test self-driving Class 1-3 light commercial delivery vehicles. Initial efforts will focus on integrating the Waymo Driver system into the Ram ProMaster cargo van for commercial fleets, including Waymo Via, which have seen demand for home delivery services mushroom during the coronavirus pandemic. Conversely, FCA has tapped Waymo as its exclusive supplier for Level 4 self-driving technology across its vehicle fleet, opening up possibilities for ride-hailing and personal-use vehicles. An FCA spokesman would not commit to any timelines for integrating Waymo’s self-driving technology into the ProMaster or other brands or models. The Society of Automotive Engineers defines Level 4 systems as fully automated driving, though a human driver can manually override and take control of the wheel. There are currently no Level 4 autonomous vehicles offered to customers, and most experts believe the technology still faces many obstacles to broad adoption and regulatory clearance. Fiat Chrysler first partnered with Waymo in 2016. The two companies have worked to test WaymoÂ’s Level 4 technology using retrofitted Chrysler Pacifica Hybrid minivans. “Our now four-year partnership with Waymo continues to break new ground,” Mike Manley, Fiat ChryslerÂ’s CEO, said in a statement. “Incorporating the Waymo Driver, the worldÂ’s leading self-driving technology, into our Pacifica minivans, we became the only partnership actually deploying fully autonomous technology in the real world, on public roads.” Waymo recently introduced its fifth generation of the Waymo Driver system, which it completely redesigned to be able to handle more environments and situations. It combines 360-degree lidar sensors positioned atop the vehicle and at four points around the sides, plus cameras and radars. Waymo said it had already manufactured the new sensors and integrated them onto Jaguar I-Pace test vehicles.

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Ram open to releasing electric pickup if buyers ask for one

Ram hasn't announced plans to launch an electric pickup yet, but it confirmed it's keeping a close eye on the burgeoning segment in case it needs to jump in. At least half a dozen electric pickups are scheduled to enter production during the first half of the 2020s, including models from Ram's rivals and from start-ups. "The reason we haven't spoken much about electric pickup trucks is not because we view that market as non-existent. We've always had a slightly different view of timing and adoption rates, particularly in North America in terms of full electrification. We are very committed to our electrification strategy — most of which we have revealed," Mike Manley, the head of Ram parent Fiat-Chrysler Automobiles (FCA), told The Detroit News. There is not a single electric truck available new in the United States in 2020, but the segment is expected to balloon in the coming years. Tesla and start-up Rivian both introduced close-to-production concepts that remain over a year away from entering production. Ford will make an electric derivative of the 14th-generation F-150, while General Motors will send both Chevrolet and GMC marching into the segment; the latter will resurrect the Hummer name. On paper, it looks like Ram is behind. In reality, it's still too early to tell if the demand is there. What remains to be seen is whether carmakers can turn social-media likes and eye-catching headlines into profitable sales, or if the electric pickup will become the proverbial brown, turbodiesel, and stick-shifted station wagon of the 2020s — a vehicle everyone loves the idea of but that no one wants to spend a dime on. Pickups have ruled America's sales chart for decades, but electric cars remain a small niche at best; they represented a 1.6% share of the market in 2019. Ram is essentially waiting to find out if installing one of America's least popular propulsion technologies in the nation's favorite body style by a long shot will resonate with buyers. "We haven't revealed everything. But, obviously pickup trucks are a key franchise for us, and we're not going to sit on the sidelines if there is a danger that our position gets diluted going forward," Manley stressed. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.