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EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

2019 Ram 1500 Sport trim is exclusive to Canada, can be replicated in America

Ram already revealed one region-exclusive 2019 Ram 1500 pickup in the form of the Lone Star trim for Texas. It's basically a Big Horn with fancy badges. But that's not the only one, as it has introduced a Sport trim that will only be available in Canada. Just like the Lone Star, the Sport has an analogue buried among the many trims and options for American-market Rams. But before we get into how U.S. buyers can re-create the Sport, let's take a look at what makes the Sport ... sporty? It's only available with a 5.7-liter V8 making the standard 395 horsepower and 410 pound-feet of torque. Both two- and four-wheel drive are available as are quad and crew cabs. The exterior features standard LED lights, a body-color grille and other body-color trim, along with a number of black bits of trim including badges. The standard wheels are 20-inch units, while black and silver 22-inch wheels are optional. Also optional is the more aggressive Sport hood. The interior is all black with either cloth and premium vinyl seats or optional leather. It also has diamond-plate steel pattern trim from the Rebel, plus a Sport badge on the dash. Now, the trim looks quite nice, and it's easily re-created in America. To get the same features such as the LED lights, simply choose the Laramie trim level. It can be equipped with the Sport Appearance package which includes everything you see on the body, including the aggressive hood. The one difference is the lack of black badging. The same 22-inch wheels are also available as an option. And, if you want to save a little bit of money with almost the same looks, you can choose a Big Horn Ram, which doesn't have the LED lights, but the Sport Appearance package is still available, along with 20-inch wheels. But if you really want those LED lights, they are an option on the Big Horn. The Big Horn also opens up the option of the V6, if you're feeling especially frugal. If you're in Canada and like the look of the Sport, it goes on sale in the second quarter of 2018. And if you're in the U.S., just spec out a Big Horn or Laramie. Related Video: