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Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

Ram brings two new special edition trucks to Chicago

The Chicago Auto Show has historically been a truck-heavy expo, and this year FCA is rolling out two new versions of its stalwart pickup: the limited edition Ram 1500 Copper Sport and the Ram Heavy Duty Night edition. While there are no changes under the skin, the pair of appearance packages add a host of unique touches inside and out to help truck buyers set their rides apart from the crowd. The Ram 1500 Copper Sport starts at $46,950 and will be limited to just 3,000 units. That's a drop in the bucket compared to number Ram pickups that the automaker sells every year, but at least it's a limited edition that's actually limited. All models will be Crew Cab V8s. Aside from the copper-colored paint on the body, grille, and bumpers, the Copper Sport adds contrasting black-decaled Sport performance hood, black Ram's head grille badge, black tailgate badge and black body-side badges. The Copper Sport also comes with unique wheels in either 20- or 22-inch diameters (depending on whether you get a 4x2 or 4x4). View 10 Photos Inside, the truck gets copper-colored accents on the seat, headrests, and minor trim pieces. The headliner and A-pillars are all black to match the copper and black mesh seats. The Copper Sport also comes with a nine-speaker Alpine audio system that includes a subwoofer. The Ram Heavy Duty Night edition package is available on both 2500 and 3500 models, expanding on from the half-ton Ram 1500 Night edition. Like the Copper Sport, the Night edition is a special appearance package that doesn't change anything underneath. Where the former adds copper touches inside and out, the Night edition is essentially a factory blackout kit. On the exterior, the chrome on the wheels, grille, headlight bezels, and badges are replaced with either a gloss or matte-black finish. Inside, the Night edition comes with black vinyl and cloth seats. View 7 Photos Like the Copper edition, the only body style available is the Crew Cab. The package also isn't available on dualie 3500s, though customers can choose from two Hemi V8s or a Cummins diesel inline-six. The Night edition starts at $46,840 for a two-wheel drive Ram 2500. Look for the pair to hit showrooms in the next few months. Related Video: Featured Gallery Ram Copper Sport and Heavy Duty Night Models View 12 Photos News Source: FCA Design/Style Chicago Auto Show RAM Truck

2020 Ram HD trucks revealed in spy shots, along with interior

It looks like FCA isn't too concerned with keeping its redesigned Heavy Duty trucks under wraps before their reveals. Our spy photographers managed to catch a fleet of 2020 Ram HDs running around completely undisguised. Not only do we get to see exterior design details, but there are also shots of the HD's interior in Laramie trim. Shots of the new Power Wagon went up a few days ago, but now we get to see the truck in both Laramie Longhorn and Limited trims. It's clear the trucks are following in the footsteps of the 2019 Ram 1500 redesign for their inspiration — we like the new Ram, so that's a good thing. The departure from traditional Ram HD styling means the retirement of the crosshair grille. We can see this first in the brown Laramie Longhorn at the top here. Thankfully, Ram didn't go as far as GM did with its crazy grille design on the freshly released Silverado HD. That being said, it's still pretty large. It appears more upright and tough-looking than the similarly styled 1500 Laramie Longhorn, but still adopts the same design language. 2020 Ram 2500 Limited View 12 Photos The 2500 Limited doesn't exactly look finished, but it's clear we're looking at a more luxuriously appointed truck from the photos. There's more chrome, and the grille design is much more complex than the Laramie Longhorn. In fact, there might even be a bit too much chrome for our taste — tow hooks probably aren't in need of any shiny bling. 2020 Ram 2500 Power Wagon Tradesman View 8 Photos Finally, we also get to see the Tradesman trim of a Power Wagon. The red looks good on the big truck, but the trim we saw the other day had a much meaner front-end design. This one would be better for those who want a more discreet Power Wagon. Interior shots surfaced alongside these new trucks too. We wouldn't have imagined much difference between the 1500 and HD interiors, and that seems to be the case. The model we're looking at here has the 8.4-inch screen with Uconnect, but the massive 12-incher will undoubtedly be available too. We expect an "official" debut of this truck early next year, with the Detroit Auto Show being the most likely of places for that to happen. Related video: