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Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

Ram 1500 Motor Trend's first back-to-back Truck Of The Year

For the first time ever, Motor Trend has named a back-to-back winner of its Truck of the Year competition, handing the crown to last year's winner, the Ram 1500. Ram's entry to the pickup battle bested a range of new or heavily improved models, including its big brothers, the Ram Heavy Duty and Ram ProMaster van.
Other contenders included the twins from General Motors, the Chevrolet Silverado and GMC Sierra, the Toyota Tundra, the Ford Transit Connect, the Nissan NV200 and the Mercedes-Benz Sprinter. Just how did a truck that technically hit the market in 2012 best a range of vehicles from 2013? With new technology.
MT wasn't testing the same Ram it tested in last year's competition - it was driving the new EcoDiesel V6, complete with an eight-speed automatic transmission. When ran through the battery of testing, the torquey diesel Ram proved to be the victor for its ample torque and excellent fuel economy, while the team at Motor Trend also highlighted its air suspension and overall sense of style and luxury.

2013 Ram HD and Chassis Cab pickups are ready for work [UPDATE]

Auto enthusiasts often point to the pony car wars as the last bastion of one-upsmanship among Detroit's automakers, but the truth is, the pickup wars are every bit as competitive - if not more so. Auburn Hills keeps a ready eye on what their rivals in Dearborn and Detroit are doing, and vice-versa. Today, that battle is renewed with the introduction of Ram's 2013 Heavy Duty and Chassis Cab lines at the State Fair of Texas. Why a state fair? The Banner State is the perfect battleground for pickup supremacy, as Texas accounts for one of every five pickups sold in the U.S.
Towing and hauling metrics are poised for a substantial improvement. "... and not just by a little bit."
On the HD front, Chrysler is boasting that its brand-new heavies will bring best-in-class towing, torque, payload and Gross Combined Weight Rating, but thus far, it's declining to cite what those figures are. For the moment, though, Fred Diaz, President and CEO of Ram told us at an Auburn Hills background event earlier this month that key towing and hauling metrics are poised for a substantial improvement. "And not just by a little bit. I think we're going to shock the world," said Diaz.