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2014 Ram 1500 named Truck of Texas, Chrysler Cleans Up at Truck Rodeo

Trucks are king in Texas, so the annual Truck of Texas awarded by the Texas Auto Writers Association gives automakers big bragging rights. This year's Texas Truck Rodeo featured 63 trucks, crossover and SUVs, and the 2014 Ram 1500 took home the prestigious Truck of Texas, giving the pickup back-to-back wins for this award. The good news didn't stop there for Chrysler Group, as Ram, Dodge and Jeep dominated most other categories, accounting for 14 of the possible 24 awards.
Ram also was named the Truck Line of Texas winning seven individual awards - including Best Powertrain with its 3.0-liter EcoDiesel, Best Technology with the new Heavy Duty rear coil suspension and Best Commercial Vehicle with the 2014 Ram Promaster. The Jeep Grand Cherokee won two individual awards to be named the SUV of Texas, while the Hyundai Santa Fe was named the Crossover of Texas, and Nissan picked up three awards, too. Scroll down for the full list of categories and winners.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Ram 1500 Classic reportedly getting budget-friendly off-road package for 2021

Ram confirmed the last-generation 1500, which wears the Classic nameplate, will return for 2021. Buyers will again have three trim levels to choose from, but the brand will reportedly add an off-road-oriented package to the range. Motorists who select the Warlock model (pictured) will soon be able to order a package named Warlock All-Terrain, according to Mopar Insiders. Assigned order code ASJ, it bundles all-terrain tires made by Yokahama, a full-size spare tire, 17-inch aluminum wheels painted flat black, plus front and rear all-weather floor mats. Ordering the All-Terrain package certainly doesn't transform the 1500 Classic into a TRX for off-roaders on a tight budget, but it will allow buyers to skip a trip to the nearest tire store after they take delivery. And, the Warlock is more capable off the beaten path than other variants of the 1500 Classic, because it receives heavy-duty rear shocks, a one-inch suspension lift, Rebel-like bumpers that increase its approach and departure angles, and tow hooks. Visually, it stands out with a black grille and cladding over the wheel arches, among other styling cues. Ram hasn't confirmed the report, and it hasn't outlined the changes it's making to the 1500 Classic for 2021. Pricing for the entry-level truck allegedly starts at $30,145 once a rather high $1,695 destination charge enters the equation, and the range-topping Warlock model costs $38,040 with the same charge factored in. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2020 Ram 2500 Power Wagon POV drive