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Ram introduces latest 'Built to Serve' pickup honoring U.S. Air Force

Ram announced Thursday that the third of its five-truck "Built to Serve" series will officially launch Friday. The latest edition, finished in either Anvil or Billet Silver, honors the U.S. Air Force on the anniversary of its founding.  "Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest ‘Built to ServeÂ’ offering," said Ram chief Mike Koval Jr., in FCA's announcement. "The ‘Built to ServeÂ’ adage is something Ram truck owners, whether civilian or military, are very familiar with as itÂ’s something we strive to build into every truck and van we produce."   FCA is releasing a new truck approximately once every three months, each commemorating one of the five branches of the U.S. Armed Forces — Army, Navy, Air Force, Marines and Coast Guard. Deliveries of the latest model are set to begin this week to coincide with the 73rd anniversary of the Air Force's establishment as a separate branch on Sept. 18, 1947.  "Built to Serve" models are easily spotted thanks to their prominent rear quarter panel decals. Cosmetic upgrades include an all-black grille and surround, black badges, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray. The option price adds the Off-Road Group, which bundles features such as underbody skid plates, electronic-locking rear axle, off-road shocks, tow hooks, and all-terrain tires.  In total, FCA will sell 9,000 "Built to Serve" editions divvied up so that each branch gets two appropriate color choices out of 10 total: Gator (1,000 units) and Diamond Black (1,000); Ceramic Gray (1,000) and Patriot Blue (1,000); Anvil (1,000) and Billet Silver (1,000); Tank (1,000) and Flame Red (1,000); and Spitfire (500) and Bright White (500). The up-charge regardless of variant is $2,795.      

Ram forced to build and hold 1500 Classic trucks due to chip shortage

DETROIT — The impact of the global semiconductor shortage on the auto industry spread on Saturday, as Stellantis warned its highly profitable pickup trucks were hit, while Ford said it would cut more U.S. production. Stellantis, the world's fourth largest automaker, said it will build and hold for final assembly its Ram 1500 Classic trucks at its Warren, Michigan, and Saltillo, Mexico, assembly plants. When chips become available, the vehicles will be completed and shipped to dealers. The action will last "a number of weeks," a Stellantis spokeswoman said, declining to reveal how many trucks would be affected. The chip shortage, which has hit automakers globally, stems from a confluence of factors. Carmakers shut North American plants for two months during the COVID-19 pandemic last year and canceled chip orders. Meanwhile, demand for chips surged from the consumer electronics industry as people worked from home and played video games. Now carmakers must compete for chips. Carmakers have repeatedly said they will prioritize chips for their most profitable vehicles, but the impact on the Ram, as well as previous reports by Ford and General Motors of lost or impacted production of their full-size trucks, shows the shortage is hitting companies where it hurts. Stellantis Chief Executive Carlos Tavares said earlier this month the problems might not be fully resolved by the second half of 2021, as some auto rivals have flagged, describing supplies as the "big unknown" for revenues in 2021. Ford said Saturday it will idle its Ohio assembly plant next week, while its Kentucky Truck Plant in Louisville will only work two of three shifts. Both plants will return to full production the week of March 29. The U.S. automaker said the latest action is part of a prior forecast it made that the shortage could hit 2021 profits by $1 billion to $2.5 billion. On Thursday, Ford said it would assemble its flagship, highly profitable F-150 pickup truck as well as Edge SUVs in North America without certain parts and then hold them "for a number of weeks" until they can be completed and shipped, affecting "thousands" of vehicles. It also said it would idle production at plants in Louisville, Kentucky, and Cologne, Germany. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram Multifunction Tailgate swings into the pickup truck tailgate fray

Let the tailgate wars escalate, says Ram. Today, the Ram 1500 responds to GMC's Multi-Pro tailgate with its own fancy way to get stuff in and out of the bed. Named the "Multifunction Tailgate," (very creative, we know) Ram decided to give the tailgate a 60/40 split. Before we get into functionality, just take a peek at how it looks closed. On the red Ram Rebel chosen to show it off, you're greeted with a sizable black line running down the entire height of the tailgate in an odd spot. The off-center nature of the split makes for a strange look no matter the angle. We have a feeling that a black truck would solve any kind of visual weirdness going on here. On to the important part: How does it work? For starters, you can use it just like a normal truck tailgate. Drop it down with a release button on the handle, or use the remote release. Ram says it doesn't give up anything in capability or toughness in this down position — it has a 2,000-pound load rating. What makes this tailgate unique is its swinging functionality, though. The tailgate is capable of swinging both sides open like doors. Think Honda Ridgeline, but there are two elements to swing out instead of just one. This allows for closer access to the truck bed. The benefits are obvious: easier loading and unloading, easier washout, and you can even use a forklift to load it up now, too. Both of the barn doors swing out to 88 degrees. It's possible to have just the right or just the left door open, or both at once. Ram Multifunction Tailgate View 10 Photos Ford started this tailgate war with its now simple-looking bed step, but now it finds itself the most back-to-basics offering in the group. GMC officially has the most complicated piece of tech with the various foldouts and all-out size, but Ram is somewhere in the middle with this one. We were fans of the swing-out tailgate on our long-term Honda Ridgeline, so let's hope this one proves just as useful. Ram will be at the Chicago Auto Show with this tailgate, so we'll be sure to give it a thorough shakedown on the show floor. Any 2019 Ram 1500 can be equipped with the tailgate as an option for $995. The center step can be tacked on separately for $295. We're told to expect Rams equipped thusly to roll into dealerships during the second quarter of 2019. Related video: