2024 Ram 2500 Tradesman 4x4 Crew Cab on 2040-cars

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Jeep, Ram tease SEMA builds, and one looks like a Ram 1500 TRX PHEV

SEMA is back this year, and shows no signs of cancellation. And that means a whole new crop of custom builds from not only aftermarket companies, but OEMs such as Jeep and Ram. The two brands released teasers of their modified trucks for the show, and there are a couple of seriously intriguing ones. And the most brow-raising is the silver Ram 1500 TRX that could be a plug-in hybrid. What makes us say that? Well, take a look at the badging. The "RAM" badge in the grille is bright blue. And the front tow hooks are blue, too. Those cues are signatures of the Jeep 4xe plug-in hybrid models. And Jeep isn't the only one to utilize blue badging for electrified models. Ram 1500s with the 48-volt eTorque hybrid assist get blue-highlighted badges. So it seems like a slam-dunk that the wide-bodied desert-stomper in the teaser has a hybrid powertrain. We'd bet on it being the 375-horsepower turbo-four from the Wrangler, but maybe Ram put something unique together. The next curious model is what's quite clearly a variant of the military M715 truck. It's undoubtedly this year's restomod, as Stellantis brands are wont to build. Looking closer, it has a very high roof and center-mounted spotlight. Those are cues shared with the M725 ambulance. We wouldn't be surprised if Jeep took one of the old ambulances and turned it into one beast of an overlanding rig. We're excited to see what sort of other upgrades have been done, such as what engine will be powering it. Then we come to the interior of a Jeep Wrangler Unlimited. At first glance, there doesn't seem to be much going on, at least until you look at the roof. The cargo area has a significantly raised section. And there are safari windows letting light in. It will be interesting to see what it looks like from the outside. Finally, we have teasers of what's probably a Wrangler Rubicon 4xe and a Ram 1500. The Wrangler shot is of the front fender, and the Ram is of the rear. They don't show much except what seem to be Mopar accessories. As such, we suspect these are show pieces for the Mopar catalog, and they might each have a couple of concept parts, but are otherwise a bit tame compared to the Jeep and Ram one-offs. All of these trucks will be revealed and on display at the SEMA show in Las Vegas. The show will run Nov. 2-5. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

2020 Ram EcoDiesel gets a price, will be a $4,995 option

Ram just officially announced pricing for the 2020 Ram 1500 EcoDiesel pickup truck. The cheapest diesel you’ll be able to buy starts at $38,585, including the $1,695 destination charge. That price gets you the Tradesman Quad Cab with rear-wheel drive. As a standalone option, the engine is listed at $4,995, which makes it the priciest engine on the Ram 1500Â’s list of powertrains. The next most expensive engine is the 5.7-liter V8 eTorque powertrain, which lists for $2,645 on RamÂ’s 2019 configurator. YouÂ’ll be able to get the EcoDiesel engine on any trim, including the Ram Rebel — this marks the first time that the Rebel is offered with a diesel option. The base price of only $38,585 on the Tradesman trim makes it the cheapest diesel option of the bunch, with both FordÂ’s and ChevyÂ’s diesel engines coming in at higher trims and higher prices. FordÂ’s F-150 Power Stroke starts at $46,255, and the Silverado Duramax comes in at $42,385. Step up to comparable trim levels in the Ram, and things get more competitive. However, if you want the cheapest diesel out there, the Ram is your best bet. What youÂ’re getting is a 260-horsepower 480-pound-foot 3.0-liter turbocharged V6 engine. The max towing capacity is also the highest among the three at 12,560 pounds. You can pair rear-wheel drive or four-wheel drive with the engine.  WeÂ’re still waiting on EPA fuel economy figures, but itÂ’ll be difficult to beat the Chevy Duramax in this area. That truck is capable of 33 mpg on the highway, while the F-150 can hit 30 mpg in its most fuel-efficient trim. Chevy says it gave a little bit up in towing to hit that spectacular figure, so weÂ’ll be curious to see what the towing king of the segment will be able to muster. Ram says the numbers will be available when the truck goes on sale early in the fourth quarter this year. Until then, the 2019 Ram 1500 Classic is available with the previous-generation EcoDiesel engine, and it can be had for $40,835.