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Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

2023 Ram TRX priced at $81,150

The relentless rise of the MSRP on the Ram TRX has slowed. In January of this year, the super truck's base price had climbed to $74,085 after the $1,695 destination charge. Six weeks later, it jumped up $2,295 and the destination charge rose $100, taking matters to $76,880. Since then February, Ram pushed the mark up another $1,910 to $80,585 after destination. Mopar Insiders sourced the pricing sheet for the 2023 Ram TRX and reports next year's truck is only going to be $565 more dear, costing $81,150. MI didn't note any substantive changes to the pickup, which wouldn't be surprising in just its third year on the market. There are other price bumps among the options, however. Diamond Black Crystal will hold over as the only monotone available and cost the same $100 as now. But the 2022 TRX offers six two-tone hues that, according to this early list, will drop to five. Granite Crystal Metallic will go up from $200 to $450; Billet Silver Metallic increases from $200 to $250, and Hydro Blue Pearl climbs from $100 to $350. The other two, Flame Red Clear and Bright White Clear, will cost $250, same as now. On the 2022 rig, however, choosing those latter two-tone paint jobs automatically adds a little more than $10,000 in options with the TRX Level 2 Equipment Group. The Ignition Orange two-tone exterior isn't included on the list MI received, the end of the $9,200 Ignition Edition Package that also required the Level 2 group and so added nearly $20,000 to the price. The $100,080 Sandblast Edition is the special trim for next year. Big-ticket prices like the Equipment Groups and a la carte options such as the dual-pane sunroof, 19-speaker Harmon Kardon audio system, and surround-view camera system don't appear to have budged. We think that's called "small favors." The reptile's heart hasn't changed either, that continuing to be the supercharged 6.2-liter Hellcat V8 with 702 horsepower and 650 pound-feet of torque. We think that's called, "If it ain't broke." The 2023 TRX isn't on the Ram configurator as of writing, but dealers are ready to take orders. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Analysts wary over FCA lawsuit but say emissions not as bad as VW

MILAN - Any potential fines Fiat Chrysler (FCA) may need to pay to settle a US civil lawsuit over diesel emissions will unlikely top $1 billion, analysts said, adding the case appeared less serious than at larger rival Volkswagen. The US government filed a civil lawsuit on Tuesday accusing FCA of illegally using software to bypass emission controls in 104,000 vehicles sold since 2014, which it said led to higher than allowable levels of nitrogen oxide (NOx) that are blamed for respiratory illnesses. FCA's shares dropped 16 percent in January when the U.S. Environmental Protection Agency (EPA) first raised the accusations, adding the carmaker could face a maximum fine of about $4.6 billion. The stock has been under pressure since. Volkswagen agreed to spend up to $25 billion in the United States to address claims from owners, environmental regulators, U.S. states and dealers. FCA, which sits on net debt of 5.1 billion euros ($5.70 billion), lacks VW's cash pile but analysts said its case looked much less severe. While VW admitted to intentionally cheating, Fiat Chrysler denies any wrongdoing. Authorities will have to prove that FCA's software constitutes a so-called "defeat device" and that it was fitted in the vehicles purposefully to bypass emission controls. Even if found guilty, the number of FCA vehicles targeted by the lawsuit is less than a fifth of those in the VW case. Applying calculations used in the German settlement, analysts estimate potential civil and criminal charges for Fiat Chrysler of around $800 million at most. Barclays has already cut its target price on the stock to take such a figure into account. Analysts also noted that FCA's vehicles are equipped with selective catalytic reduction (SCR) systems for cutting NOx emissions, so it is likely that any problem could be fixed through a software update. "Should this be the case, we estimate a total cost per vehicle of not more than around $100, i.e. around $10 million in aggregate," Evercore ISI analyst George Galliers said in a note. The estimates exclude any additional investments FCA may be asked to make in zero emissions vehicles infrastructure and awareness as was the case with VW. FCA said last week it would update the software in the vehicles in question, hoping it would alleviate the regulators' concern, but analysts said it may have been too little too late. The carmaker is also facing accusations over its diesel emissions in Europe.