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Chrysler thinking of taking on Ford SVT Raptor?

An argument could be made that Chrysler already offers a competitor to the much-loved Ford Raptor in the form of the Ram Runner pickup. The difference, though, is that Ford builds the Raptor right on the production line, whereas Ram requires the buyer to have modifications made at one of its dealerships after the initial purchase is made.
That distinction may soon be a thing of the past, according to a report from Wards Auto. "If we could see that the volume was significant enough that it makes sense to do it, we'll do it," says Pat Dougherty, vice president of Mopar parts, sales and field operations. "But if we don't, then we'll continue to do it the way we do it."
Additionally, Chrysler would reportedly like to put more emphasis on the fuel efficiency of its off-road-ready lineup, which is spearheaded by the Jeep Wrangler. Says Dougherty, "For a lot of the people who go off-roading (but) actually drive their vehicle as a daily driver, they want to make sure they're getting fuel efficiency while they're driving to work."

Auto journo learns hard way that new vehicles burn differently than old ones

Terry Box, a writer for the Dallas Morning News, was tootling down the Dallas North Tollway in a Ram 1500 Laramie Longhorn pickup after work and enjoying the ride. Box thought the $53,335, option-filled press loaner had been "flawless - very serious competition for anything built by Ford or Chevy." And then, for reasons that still aren't clear, something in the engine compartment caught fire and the Ram cremated itself on the shoulder of an off-ramp.
Box tells the story and it isn't an indictment of the truck, but a cautionary tale about how new vehicles don't burn like the old ones did - and why not to go back for your gym bag. It could also be a kind reminder about what kind of safety gear everyone should keep in their cars. Click the link to read the whole piece.

Ram 1500 EcoDiesel is coming soon, but a midsize Ram, not right now

NEW YORK — At this year's New York Auto Show, we had the opportunity to talk with the head of Ram Trucks, Jim Morrison, and he had a few interesting tidbits about what's coming and what isn't for the brand. The first big news is that the 3.0-liter turbocharged V6 diesel is finally coming to the all-new Ram 1500 later this year. Up until now, the engine was only available in the previous-generation Ram 1500 and current Ram 1500 Classic. The new Ram 1500 EcoDiesel won't have the same engine, though. It will be a redesigned 3.0-liter turbodiesel that will also appear in the Jeep Gladiator in 2020. That means it should also make 260 horsepower and 442 pound-feet of torque, unless the Ram gets unique tuning that changes the output. Morrison wouldn't elaborate on any other details, though, including whether it would utilize the eTorque mild-hybrid assist of its gas powered cousins. The other news concerns things we probably won't see from Ram anytime soon — and one of them is a midsize pickup truck. Morrison said there are no plans for one yet, though the company is always considering options. In the meantime, the current strategy is to offer the Ram 1500 Classic as an option to potential midsize buyers. The thinking, of course, is that the Ram 1500 Classic is cheaper than the redesigned Ram 1500, and it's a bigger truck than midsizers. We can't help but wonder if the Gladiator might also make a midsize Ram a tougher sell at the moment. Finally, Morrison still had nothing to say about a regular cab offering for the redesigned Ram 1500. The only full-size Ram 1500 offering with a regular cab is the Classic model, leaving four-door models only on the normal 1500. We know that regular cabs don't sell well, so it's understandable that there isn't an offering yet, but it seems the company will have to offer one eventually when the Classic runs its course. Odds are that a future Ram 1500 regular cab will look something like the Ram 2500 and 3500 regular cab models, but with a more subdued grille.