2024 Ram 2500 Tradesman on 2040-cars

Auto blog

2017 Ram EcoDiesel trucks hitting dealerships again, finally

If you've been patiently waiting for 2017 Ram EcoDiesel trucks to hit dealerships near you, you're in luck. According to Automotive News, the diesel-powered pickups are now hitting showroom floors after FCA received approval from the Environmental Protection Agency in late July to begin producing them again. And you may want to get in line now, because the EPA has yet to approve the EcoDiesel for the 2018 model year. The EPA, along with the California Air Resources Board, accused FCA in January of 2017 of using eight undeclared pieces of software code in certain Fiat Chrysler diesel vehicles. That, naturally, led to "substantially" higher than allowable levels of nitrogen oxide emissions. The violation applies to about 104,000 vehicles sold between 2014 and 2016. EcoDiesel production was stopped in late 2016. FCA says it's continuing to cooperate with the EPA and CARB. Assuming the two agencies approve the plan, the automaker will recall 2014-2016 Ram and Jeep Grand Cherokee vehicles to install the new code. We'd assume that same updated software will be used in 2018 EcoDiesels, too, again assuming they get EPA approval. Related Video:

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."