2024 Ram 2500 Longhorn on 2040-cars

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Ram 1500 custom trucks for SEMA go high and low

For SEMA, Mopar only created two in-house custom 2019 Ram 1500 trucks, and they're fairly mild in terms of modifications, many of which are existing Mopar accessories. But at the very least they show two extremely different ways to upgrade a Ram, with one being an off-road-oriented Ram Rebel, and the other being a lowered, street-oriented truck. The latter mod has become a bit unusual in a world dominated by Raptors and ZR2s. We'll start by talking about the street truck, which is the only one of the two with its own unique name: Low Down. Its defining characteristic: It sits two inches lower than a standard Ram 1500. This was done with a concept lowering kit that Mopar does not offer. Another part not yet available is the hood, which features an aggressive scoop. Finally, inside are some concept aluminum pedals. There aren't plans for any of these to come to production yet, but you can be sure Mopar will be paying attention to the public's reaction, and if things go well, they could show up at a dealer near you. The other defining feature of the Low Down is its paint scheme, which is black over silver, with a stripe separating them painted in the same Brass Monkey bronze hue available on some of FCA's wheels. The factory Ram wheels also get a custom paint scheme. Aside from the special parts and custom paint, almost everything else is right out of the Mopar catalog, including the fender flares, bed cover, spray-in bedliner, 5-inch exhaust tips and cold-air intake. The Mopar-customized Ram Rebel doesn't get a fancy name, but it still gets plenty of tweaks. It uses the factory Ram lift kit, so it sits two inches higher than a stock Rebel. It also features 35-inch tires. Up front, there's the concept hood found on the Low Down. At the back of the bed, there's a new flashy matte black decal that will be available for Ram Rebels in the near future. The bed also has an available "Rambar" sport bar, with some Mopar auxiliary lights. The bed has a spray-in bedliner and a concept spare tire carrier. Out the back are the same 5-inch exhaust tips as on the Low Down. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Here's how Detroit is selling more luxury vehicles than Germany and Japan

Now there's an attention-grabbing headline, eh? Although the answer to the riddle - pickup trucks and SUVs - might be somehow deflating, the numbers involved deserve a going over. According to TrueCar's figures (click on the table to enlarge), six of the year's ten best-selling vehicles in the US that sell for a transaction price above $50,000 are body-on-frame, and the Mercedes-Benz E-Class is the only foreigner to crack the top five. Every enthusiast knows that pickup trucks are 'Murica's most popular vehicle by a colossal margin, and there have been plenty of reports about the popularity of luxuriously appointed trucks and SUVs, but compare these figures from TrueCar: 70 percent of Chevrolet Tahoe sales have a transaction price above $50K, and The Bowtie is expected to make $3.9 billion in revenue on 66,945 predicted high-dollar sales; 95.1 percent of E-Class sales break $50K, so the German company will make $4.0 billion on 67,006 predicted sales in that pricing sphere. It's about the only time you'll see the Tahoe ranked right next to Mercedes' bread-and-butter sedan. Ram is ahead of those two with $4.2B coming from $50K-plus sales. The Ford F-Series does almost as much revenue as the next three combined, with an expected $10.8 billion coming from sales of trucks over $50K - more than a quarter of the model's total sales, when a base F-150 can be had for about $26,000. Yes, the Germans make a lot more money on fewer sales, but considering the comparison, the bottom line isn't too troubled by such facts. Weighing like-for-like, the full-size Ford walks it in every category; elsewhere, the Chevrolet Silverado outsells the Ram, but the Ram outsells the Chevy by 6.7 percent above $50K. And for all the flak GMC takes over swapping out grilles, the Sierra also outsells the Chevy in the well-appointed segment, 16.1 percent of sales versus 11 percent – the Professional Grade brand is a huge profit center for The General. You'll find more info in the TrueCar press release below. TrueCar finds pickup trucks far outsell premium brands among top 10 vehicles over $50,000 Ford F-Series pickup sales over $50,000 surpass combined BMW 3, 5, 7 Series luxury car sales SANTA MONICA, Calif. (December 10, 2014) - TrueCar, Inc., the negotiation-free car buying and selling platform, finds mainstream pickup trucks and sport-utility vehicles dominate U.S.

Ram extends Black Package to Heavy Duty trucks

If you liked the Black Express package Ram offers on its 1500 light-duty pickup but need the added capability of a Heavy Duty model, we've got good news for you.
This week at the Atlanta International Auto Show, the Ram truck brand is rolling out the Black package for the Ram HD 2500 and 3500 SRW. It features a sinister-looking exterior with 20-inch alloys, fog lamps, grille, front and rear bumpers and badges all blacked out. All the body-side badging has also been removed, unless you go for Cummins power, in which case you still get a chrome diesel badge on the side.
In correspondence with Autoblog, Ram spokesman Nick Cappa explained that the popularity of the Black edition light-duty truck was the impetus for the Heavy Duty edition you see here. "Ram has a reputation for going further on design and custom-looks from the factory," explained Cappa, pointing towards the Express, Sport and Longhorn editions. "This type of forward design-thinking led us to extend the aggressive appearance to the HD trucks, which in the past has been a bit more subtle."