2024 Ram 2500 Laramie 4x4 Crew Cab on 2040-cars

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Ram boss thinks midsize truck could fit in the lineup

The execs at Ram are changing their tune about the possibility of a midsize truck in the US. Nothing is certain yet, but the chances now look a little more favorable. "I think there's opportunity there in the US if you look at what's happened in the mid-size segment here – significant growth last year," Jeep and Ram boss Mike Manley told the Detroit News. "I think that space is big enough, certainly, to have two offerings there." The other product that Manley alludes to is the forthcoming Jeep Wrangler-based pickup that's due in 2017. However, there might not be much customer overlap between the Jeep and those looking for a more traditional Ram-branded model. Manley admitted the most likely candidate for a midsize Ram would be for the company to use an existing Fiat platform, according to the News. One possibility could be rebranding the Fiat Toro pickup, but it's rather small at 20-inches shorter than a Chevrolet Colorado. This greater openness to a midsize Ram is a complete change from the company's position in the past, though. Last spring, the brand's CEO for North America said he couldn't find a strategy to make the model work. FCA boss Sergio Marchionne made the same point in 2014, when he admitted the company showed a Ram 1000 at design clinics, but the response was "lukewarm." Over the past couple years, the midsize truck market has a renaissance of fresh products. The Chevy Colorado and GMC Canyon are successes both critically and commercially. The latest Tacoma is on sale, and the new Honda Ridgeline is imminent. We know Nissan has a Frontier successor under development, and there are always rumors of Ford reviving the Ranger in the US. With so much development in the segment, it's easy to see why Ram would want to be at the party. Related Video:

2019 Ram 1500 gets vertical touchscreen infotainment system

Truck buyers have grown to expect more than class-leading payload, towing, and torque figures. Today's pickups entice buyers with roomy cabins, luxurious interior materials, and the latest technologies that automakers have to offer. In the case of Ram, that includes FCA's well-regarded UConnect infotainment system. And judging by this latest set of spy shots, the 2019 Ram 1500's UConnect 4.0 package will include an inverted LCD screen. Vertical-oriented touchscreens are already available in certain Tesla, Volvo, and Toyota Prius Prime models, but this is the first such system we've seen in a pickup truck. The tall screen is flanked by hard buttons – some of which duplicate on-screen climate controls – and an additional set of software buttons appear at the bottom. Toggle switches below the screen include an option to manually raise and lower the Ram's air suspension setup. And finally, two dials remain for audio volume and tuning functions. A look at the 2019 Ram 1500's key fob shows that it, too, will get buttons to adjust the truck's ride height. That should make it easier to bring the pickup closer to the ground for entry and to load the bed, even from outside the cabin. We expect to see the Ram 1500 to debut in production spec at the Detroit Auto Show in January of 2018. Related Video: Featured Gallery 2019 Ram 1500 interior: Spy Shots Image Credit: Brian Williams Spy Photos RAM Technology Infotainment Truck

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Discussion Topics for Autoblog Podcast Episode #321
Unibody Ford Ranger replacement