2024 Ram 2500 Big Horn 4x4 Crew Cab on 2040-cars

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2014 Ram Promaster pricing starts at $26,030*

Looking to get back into the thick of things in the commercial van market, Chrysler has set the pricing for the Fiat Ducato-based 2014 Ram Promaster. When it goes on sale by the end of this year, the new Promaster will have prices that range from $26,030 for the Promaster 3500 chassis cab cutaway with a 136-inch wheelbase and topping out at $36,150 for the long-wheelbase, high-roof 3500 cargo van (*prices don't include the $995 destination charge).
While pricing was released for a total of 14 build configurations (including the addition of a 2500 cargo van equipped with rear windows that was not previously announced last month), Chrysler has still not announced how much it will cost to get the optional combination of the EcoDiesel engine and the six-speed automated manual transmission and if it will be available in all styles. To see the full pricing breakdown for each Promaster model and body configuration, scroll down for Chrysler's official press release.

2019 Ram Rebel 12 is luxurious off-road truck named for ... its touchscreen

When Ram came out with the totally redone 1500 pickup this year, the off-road-leaning Rebel didn't have Ram's giant 12-inch touchscreen as an option. Ram is remedying that omission with a new model called the Rebel 12. Yeah, it's pretty weird to name the car after the size of the infotainment screen, but that's what Ram came up with. The new model is more than just a screen, though. Ram is using it to throw in a few different tech and luxury options that we don't see in the more barebones Rebel. For one, it gets a 19-speaker, 900-watt Harman Kardon sound system with metal speaker grilles. You'll also get leather seats all around, and they're heated up front. So what will all this cost you? The Rebel 12 starts at $48,685, including destination charges — about $3,000 more than the base Rebel. That price gets you everything mentioned above and all the cool Rebel stuff including a lift kit, locking rear differential, Bilstein shocks, 33-inch tires and the tough-looking appearance features. Keep in mind that this base price is still only the V6 with rear-wheel drive. You can send it far higher when you start tacking on desirable options like the Hemi V8 and four-wheel drive. Ram says the luxurious Rebel 12 will be available in the fourth quarter of 2018. View 5 Photos Featured video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Ram RAM Technology Infotainment Truck Luxury Off-Road Vehicles ram rebel

Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?