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Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

2020 Ram 1500 Laramie Southwest Edition is a true-blue Texas truck

American pickup builders love celebrating the Southwest, and Ram is taking its latest stab at the "Texans love trucks" trope with the 2020 Ram 1500 Laramie Southwest Edition.  This is essentially an appearance and popular equipment package. Outside, the truck gets a body-colored grille surround, bumpers and mirror caps. A restrained smattering of chrome accents rounds out the look, adding a touch of class without getting too glare-heavy.  Inside, it's essentially a Laramie. Standard equipment includes a 12-inch touchscreen with the latest Uconnect infotainment suite, a panoramic sunroof, remote tailgate release, rain-sensing wipers and an electric trailer brake controller.  “For nearly 20 years, Ram has recognized that Texas and AmericaÂ’s Southwest are the center of the truck universe,” said Mike Koval, Ad Interim Head of Ram Brand, FCA - North America. “Ram was the first manufacturer to offer a Texas-exclusive model, and the Lone Star edition remains our most popular truck in Texas. Our new Ram Laramie Southwest Edition adds the segmentÂ’s best combination of performance, capability, luxury and technology.” Ram says the Southwest Edition can be had with any of the Laramie's existing powertrain configurations, in both Quad- and Crew Cab bodies, and with both the 5'7" and 6'4" bed lengths. The starting price is $47,075 including destination.  The 2020 Ram 1500 Laramie Southwest Edition is a "Texas Edition" by another name, and will be sold exclusively in the Lone Star State and its immediate neighbors. Look for the first models to arrive in dealers in the coming months, as FCA will put it into production in the second quarter.  Featured Gallery 2020 Ram 1500 Laramie Southwest Edition RAM Truck

2019 Ram 1500 truck Ram-o-rama: Many trims, options spotted on the road

We'll give Ram credit. It provided an impressive variety of 2019 Ram 1500 trucks to peruse at the Detroit Auto Show. There was a Big Horn Sport, Laramie, Limited and Rebel, with both the Quad Cab and Crew Cab on display as well. We even got to see both five- and six-passenger interiors. However, all that variety still only scratched the surface of the 2019 Ram. To help flesh things out a bit, spy photographers recently captured a bunch of 2019 Ram variations testing out on public roads. With the truck unveiled, camouflage was unnecessary, giving us unimpeded first looks at a number of trim levels, bed/cab combinations and options. Among these are the base level Ram Tradesman, which features blacked out plastic grille and other trim. There's also a single pic of the Ram Lone Star, which is really just what they call the Big Horn in Texas (look for the badge on the tailgate). We also got our first look both Big Horn and Laramie Quad Cabs with a long bed. In terms of options, there's a Big Horn with small, basic wheels and a Limited with the new bi-LED headlight option (have fun with those, oncoming traffic). There's also a Ram Rebel with a different hood that's missing the extra vents found on the truck at the auto show and in previously published pictures. Perhaps this is an option, perhaps its just the wrong hood placed on a test mule. We'll see. In any event, we'll know a lot more about all the different variants as the new Ram keeps inches closer to its on-sale date. Related Video: Featured Gallery 2019 Ram 1500: Other trim levels spied View 14 Photos Spy Photos RAM Truck