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Why the 2019 Ram HD Power Wagon still doesn't have a diesel

We were all pleased to see that the all-new 2019 Ram HD pickup truck was going to have an off-road Power Wagon variant again. In a world of high-speed, dune-busting off-roaders, the slower, trail-focused Power Wagon is refreshing. But we were surprised to see that, yet again, Ram wouldn't offer a Cummins diesel engine with it. It seems like such a perfect match with low-down torque and better fuel economy. So we asked Jim Morrison, the head of Ram, what's going on. As it turns out, there are a couple of reasons for only offering the gas engine. First is the fact that Ram can't fit the standard winch behind the bumper when the longer straight-six turbodiesel is in the truck. And since the Power Wagon has always had a winch, and it's a big part of the truck's image, that would be a non-negotiable. Another reason is that the big, heavy diesel engine requires slightly different suspension that has worse articulation than the setup for the gas model. That would also hamper the truck's off-road capability, and again would not be acceptable on the ultimate off-roading Ram. Of course this all left us wondering whether there might be a future one, and from what Morrison told us, it doesn't look like it. We asked him if there's demand for a diesel Power Wagon, and he said there's always a little bit, but there hasn't been enough to bring it to market. He also said that demand has actually decreased lately, and he attributed that to low fuel prices right now. So if you really want a compression-ignition Power Wagon, you'd better hope gas prices spike in the near-ish future. Related Video:

Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

Ram confirms Fiat Doblo-based ProMaster City for North America

As Sergio Marchionne flies back and forth between Turin and Auburn Hills, he doesn't just bring Chryslers back with him to Italy to sell as Lancias. He also brings Fiat products to sell Stateside under various Chrysler labels, chief among them Ram.
The former Dodge truck brand launched the Fiat Ducato as the Ram ProMaster earlier this year, giving it a greater foothold in the commercial vehicle market and a replacement for the Sprinter which Mercedes-Benz took back from its Chrysler-partnership days. Now Auburn Hills has announced that Ram will begin selling the Fiat Doblo on this side of the Atlantic as the Ram ProMaster City.
The Doblo, which was twice named International Van of the Year, has sold over 1.3 million units worldwide. Whether that includes the rebadged version which Vauxhall and Opel sell as the Combo is another matter, as is the question over how much longer Fiat and General Motors will continue that particular partnership as the ties between Fiat and Chrysler deepen.