2021 Ram 2500 Laramie 4x4 on 2040-cars

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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Stellantis dealer briefing hints at midsize Ram, Jeep Recon, Dodge Stealth

With dealers returning to regular life after Stellantis' Dealer Business Meeting 2023 in Las Vegas last week, bits of intel are escaping. Between reports in Automotive News, Mopar Insiders, and a now-deleted Reddit thread that Carscoops dissected, we can make out rough details about a few products on the way for Chrysler Jeep Dodge Ram stores across the country. We'll start with Chrysler, which got the least attention during the event. The Pentastar, starved of product as if it were Stellantis' version of Jaguar, appears to have a refreshed Pacifica minivan in the works and continues to develop its first EV, due by 2025. That's the alpha and the omega there, at least publicly. Jeep's making moves on several fronts. The Jeep Recon forum got photos of an electrified concept brought to the meeting, the Recon Moab 4xe (pictured). It looks like an upsized Renegade, its tire size thought to be 285/70R17, same as the stock Wrangler Rubicon. Head to the thread to see the rest of the photos.  The end of the Cherokee is but a hiatus, Appearance-wise, a new version in the works is said to be a smaller version of the Grand Cherokee L that's about the same size as the outgoing model. When it launches in late 2024 as a 2025MY SUV, it could debut with a new name as well as hybrid and electric powertrains. The Grand Cherokee L, meanwhile, will get a mid-cycle refresh in 2025.   Adding to information previously reported about the 2024 Jeep Wrangler range, the 2024 Gladiator is said to get a Willys trim with upgraded spec. Mopar Insiders had cited communication to dealers that the Wrangler Willys would improve capability thanks to higher ground clearance and what's expected to be a gripper off-road wheel and tire package. At the dealer meeting, Jeep reps apparently said the Gladiator Willys would get high fenders, a locking rear axle, and 33-inch tires. The current Gladiator Willys fits a Trac-Lok limited-slip rear differential and 32-inch mud terrain tires. The tow rating for the Gladiator range could see an increase from 7,650 pounds to 7,700 pounds. Above that, the Wagoneer range will expand with a 4xe version thought to come by next year. In the Dodge camp, the big news would be that the next Charger won't only be electric. Brand reps allegedly told dealers the car, which will come as a four-door despite the attention lavished on the two-door concept making the rounds, will get an internal combustion engine option.

2023 Ram TRX priced at $81,150

The relentless rise of the MSRP on the Ram TRX has slowed. In January of this year, the super truck's base price had climbed to $74,085 after the $1,695 destination charge. Six weeks later, it jumped up $2,295 and the destination charge rose $100, taking matters to $76,880. Since then February, Ram pushed the mark up another $1,910 to $80,585 after destination. Mopar Insiders sourced the pricing sheet for the 2023 Ram TRX and reports next year's truck is only going to be $565 more dear, costing $81,150. MI didn't note any substantive changes to the pickup, which wouldn't be surprising in just its third year on the market. There are other price bumps among the options, however. Diamond Black Crystal will hold over as the only monotone available and cost the same $100 as now. But the 2022 TRX offers six two-tone hues that, according to this early list, will drop to five. Granite Crystal Metallic will go up from $200 to $450; Billet Silver Metallic increases from $200 to $250, and Hydro Blue Pearl climbs from $100 to $350. The other two, Flame Red Clear and Bright White Clear, will cost $250, same as now. On the 2022 rig, however, choosing those latter two-tone paint jobs automatically adds a little more than $10,000 in options with the TRX Level 2 Equipment Group. The Ignition Orange two-tone exterior isn't included on the list MI received, the end of the $9,200 Ignition Edition Package that also required the Level 2 group and so added nearly $20,000 to the price. The $100,080 Sandblast Edition is the special trim for next year. Big-ticket prices like the Equipment Groups and a la carte options such as the dual-pane sunroof, 19-speaker Harmon Kardon audio system, and surround-view camera system don't appear to have budged. We think that's called "small favors." The reptile's heart hasn't changed either, that continuing to be the supercharged 6.2-liter Hellcat V8 with 702 horsepower and 650 pound-feet of torque. We think that's called, "If it ain't broke." The 2023 TRX isn't on the Ram configurator as of writing, but dealers are ready to take orders. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.