2020 Ram 2500 Tradesman Crew Cab 4x4 8' Box on 2040-cars

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Ram 1500 Lone Star revealed: It's what they call 'Big Horn' in Texas

How important is Texas to the full-size truck market? Well, it gets its very own trim level. The 2019 Ram 1500 Lone Star was announced today at the Dallas Auto Show, making official what had always been assumed: that the Texas-only trim level would make its return on the latest Ram truck. If you should live in one of the other 49 states or Canada, don't feel too left out. The Lone Star is effectively just the Big Horn trim level with a different name and unique "Lone Star" badge. Officially, the feature list has it as a package exclusively available on the Big Horn. Be it Lone Star or Big Horn, the trim level exists above the Tradesman and fuel economy-focused HFE. The Ram SLT is no longer available. As the first trim level not strictly intended as a work truck, these more "civilian" oriented trims have chromed exterior trim (versus black plastic), nicer interior finishings (including a leather-wrapped wheel and cloth upholstery replacing vinyl) and a vast increase in available options. Realistically, most Ram buyers start their shopping trip at the Lone Star/Big Horn aisle. Like every 2019 Ram, the Lone Star will hit dealerships from El Paso to Beaumont in the first quarter of 2018, or within the coming months. It'll be built in Sterling Heights, Mich. Related Video: Featured Gallery 2019 Ram 1500 Lone Star News Source: Ram RAM Truck

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

This or That: 2005 Dodge Ram SRT-10 vs. 2005 Subaru WRX STI [w/poll]

Some cars, due to ultimate desirability, particular rareness, or spectacular performance/prestige eventually become collectible. It's darn near impossible to know which ones will make it into the rarefied stratosphere of collectibility – why is a late 1960s AMC AMX so affordable these days, whereas prices for late '70s Pontiac Trans Ams are soaring? – but there are some useful indicators to keep tabs on. We're not exactly experts on investing, but we do know cars. As such, we've decided to take our non-expertise on one hand, combine it in the other with our knowledge of all things automotive, wad it up, throw it out and ask for your forgiveness. Or something like that. I've challenged Senior Editor Seyth Miersma to choose a car he thinks will become a future collector's item that's not more than 10 years old, and for no more than $25,000. I've done the same, and we vigorously argued for and against each other's picks. I feel good about my choice, but I don't have the best track record in these contests (I've lost three times, won twice, but they've all been pretty close), so, while I'm not going to beg (please vote for me!), I do hope you find my argument convincing. But first, let's hear from Seyth: Miersma: Ten-years old or newer makes this challenging. At that age most vehicles feel like a plain old used car to me, few hit the "classic" button. But the Subaru WRX STI has always been a special car, and the 2005 cutoff year proves to be very attractive for the parameters of our contest. It's rare; with fewer than 5,000 STI models sold that model year. It's probably the best looking WRX STI ever sold in America; narrowly avoiding the dreadful "horse collar" front fascia. And it's got one of the more die-hard car-geek followings out there. For $25,000, you can also still find examples that have reasonable miles, are in good condition, and haven't all been molested by grown-up Initial D wannabes. With the street racers hacking up collectable examples every day, I like my odds for steep appreciation by way of conservation. I couldn't agree more. It really is difficult to predict what cars will catch the eye of collectors, and the WRX STI seems like a pretty good choice. But I think mine is even better, and I can't let him know that I'd love to park just such an STI in my very own garage. And so goes my argument: Korzeniewski: I like your choice as a driver, Seyth. I'm less convinced of its status as a sure-fire collectible.