2018 Ram 2500 Laramie on 2040-cars

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Chrysler to accelerate production of 2013 Ram and V6 engines

Chrysler is adding a third shift at its Warren Truck plant to meet demand for the new 2013 Ram pickup. And with tight supplies of its Pentastar V6, the company is also boosting output at its Mack Engine plant.
The expansions will add 1,250 jobs and are part of a $238 million investment by Chrysler in the Detroit area. Warren's third shift will begin work sometime in the spring, a Chrysler rep told Automotive News. Mack's increased Pentastar production a could include both 3.6 and 3.2-liter engines.
The company says it also plans to invest $40 million in its Trenton Engine plant to allow for production of a 3.2-liter V6 as well as the Tigershark inline-four for the upcoming Jeep Liberty replacement.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

2019 Ram 2500, 3500 Heavy Duty get the Lone Star treatment

Just like with most other pickup trucks, the 2019 Ram 2500 Heavy Duty and 3500 Heavy Duty models are getting a Texas-only special edition. It's called Lone Star, like its 1500 counterpart, and it's a midlevel trim roughly analogous to the Big Horn available in the rest of the country. What distinguishes it as a Lone Star are standard chrome door handles, bumpers and grille surround. The dead giveaway, though, will be the Lone Star badges that dot the exterior. The truck also gets some towing goodies such as a standard Class V tow hitch, electronic trailer brake controller and power trailer mirrors. Inside, buyers can choose from four color combinations including black and gray, black and brown, black and beige, and all-black with either bench or bucket front seats. There's also the option to have a door over the passenger side dash cubbie, and that door will feature the Lone Star badge. The Lone Star trim is available in just about any 2500 or 3500 configuration you desire. Regular, Crew and Mega Cabs are all available, as are both standard and long beds. The 6.4-liter gas engine is standard with the midrange Cummins diesel an option on the 2500, and the high-output Cummins diesel with its 1,000 pound-feet of torque an additional option on the 3500. Four-wheel drive and two-wheel drive are both available. The Lone Star Ram Heavy Duty models will go on sale in Texas during the second quarter of this year. The 2500 starts at $39,340 with destination, and the 3500 starts at $40,790. That's a price increase of about $4,000 over the base models.