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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Ram reveals 2014 truck lineup, EcoDiesel V6 a $2,850 option on 1500 models

The fullsize pickup truck market is as competitive now as it's ever been, and with Ford's F-Series line leading the way in sales, GM's Chevrolet Silverado and GMC Sierra twins boasting brand-new designs, you knew Ram wasn't about to rest on its laurels for the 2014 model year.
And so we present to you the 2014 Ram lineup, with the biggest change being the addition of an optional 3.0-liter EcoDiesel engine for the 1500 model (the same powerplant that's gotten rave reviews in the latest Jeep Grand Cherokee) and the proliferation of the eight-speed TorqueFlite transmission across the entire model range. That engine boasts 420 pound-feet of torque to go along with its 240 horsepower, which means it ought to be able to tow just about anything the 5.7-liter Hemi can, while returning significantly better fuel mileage. Sadly, Ram has not yet released official estimated mpg figures, though it is claiming best-in-class results (though there aren't any other light-duty diesel pickups to compare against).
Standard on Ram 1500 is the Pentastar V6 engine that was introduced for the 2013 model year, pushing 305 horsepower and 269 lb-ft of torque, and the Hemi V8 is optionally available with 395 horsepower and 410 lb-ft of torque. All engines are mated to the eight-speed automatic. The previously available 4.7-liter V8 has been dropped for 2014.

2021 Ram 1500 Review | What's new, specs, prices and pictures

This review is cram-packed with everything there is to know about the full 2021 Ram 1500 lineup, including the new 702-horsepower Ram TRX, so we'll go ahead and keep this intro brief. In short, the Ram 1500 continues to be our top full-size pickup choice. It's a grand slam, a hat trick, a 95-yard touchdown pass. From the humble Tradesman to the indulgent Limited, the Ram is a thoughtfully designed and well-executed truck that offers a little something for every buyer. And thanks to that TRX, "every buyer" now includes "guy who wants to go 103 in a desert wash while occasionally jumping a gorge." Sweet. What's new for 2021? While there are plenty of updates and additions for 2021, all are overshadowed by the new Ram 1500 TRX. We extolled its beastly virtues in our TRX first drive review, but in short, this long-awaited answer to the Ford Raptor packs a version of the "Hellcat" 6.2-liter supercharged Hemi V8 good for 702 hp and 650 pound-feet of torque. A new, unique-to-TRX suspension puts that absurd power to the dirt for high-speed desert running, while body modifications include a unique hood and grille, and the flared fenders that add to a whopping 8 extra inches of body width. The interior also gets its own design flourishes, plus a unique center console featuring a gear stick in place of the usual dash-mounted rotary knob.  Now, the other changes. Full-speed forward collision warning is now standard on all trims but Tradesman and Big Horn, which include it in an optional equipment group. Trailering is also made easier thanks to the newly Trailer Reverse Control (it basically steers for you while backing up while hitched to a trailer), power-folding trailer mirrors that are now a stand-alone option, and a new trailer camera prep kit. There's also a new color head-up display available as well as a camera-based rearview mirror. Finally, the new 2021 Limited Longhorn 10th Anniversary Edition features special badging and unique interior trim. 2019 Ram 1500 Interior View 56 Photos What are the Ram 1500 interior and in-car technology like? It's easy to be smitten by the Ram 1500 in its fanciest Longhorn and Limited trim levels, which are bedecked in soft leather, special color schemes and unique styling elements like the Longhorn emblem literally branded into real wood trim. There are unique features like the huge vertically oriented touchscreen and the ventilated reclining back seat. They're easily the most luxurious pickups ever made.