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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

Chrysler appoints new heads of Alfa Romeo and Ram

Chrysler has announced to two key appointments to its senior leadership, both of them taking immediate effect. First up is Reid Bigland, who has been named head of the Alfa Romeo brand for North America. Bigland has served until now as head of the Ram Truck brand, a portfolio he now hands over to Robert Hegbloom, who had served until now as its director.
As a result of the appointments, both Bigland and Hegbloom will take up seats on Chrysler's NAFTA Leadership Team, and Bigland will also join the Fiat Chrysler Group Executive Council - the highest decision-making body in the Fiat Chrysler Automobiles empire.
As per Sergio Marchionne's leadership style, Bigland will continue to serve in two major capacities, maintaining his role as president and CEO of Chrysler Canada. Other senior executives who hold multiple key portfolios include Harald Wester (who serves as the group's Chief Technology Officer and also overseas Alfa Romeo, Maserati and Abarth), Olivier Francois (group Chief Marketing Officer and head of the Fiat brand) and Michael Manley (head of the Asia-Pacific region and the Jeep brand).

2019 Ram 1500 eTorque Drivers' Notes Review | Filling in the gaps

When the 2019 Ram 1500 debuted earlier this year at the 2018 Detroit Auto Show, the biggest news was arguably the addition of the 48-volt mild hybrid system. Dubbed eTorque, the system is standard on V6-equipped models and a $1,450 option on trucks with the 5.7-liter Hemi V8. It's not a hybrid in the traditional sense. Despite Ram's claim that the system adds up to 130 pound-feet of torque on the V8, it only does so for a fraction of a second and doesn't actually change the engine's total output. You'd be hard pressed to notice a difference if you didn't know the system was there. But that's kind of the point. There's been a lot of confusion about what eTorque is and how the system works. Much of that falls on FCA's shoulders. The automaker didn't do a great job of explaining the whole thing, leaving us to work out much of it for ourselves. This isn't meant to boost performance, towing or payload. The Ram eTorque can't run on battery power, so don't expect a Toyota Prius with a bed and wood trim. It's here to make the truck just a little bit more efficient by improving areas where conventional internal-combustion engine's fall short. The eTorque system replaces the engine's alternator with a small, belt-driven electric motor. On the V6, the motor is part of the water pump assembly and driven by that belt; the V8 uses a dedicated belt that's separate from the other accessories. A small battery pack is mounted upright behind the rear seats inside the truck's cabin. There's also a DC-to-DC converter to charge the battery and convert 48 volts down to 12 to power the truck's normal systems. Visually, the only difference between an eTorque-equipped model and a standard one is a small metal box at the top of the engine. There's no badging and the battery pack can't be seen, even with the rear seats folded up. The system is designed to be as seamless and innocuous as possible. The auto start/stop system spins up the engine a little quicker. Shifts from the eight-speed ZF automatic transmission are a little smoother as the eTorque system smooths out and fills in the gaps. It does so for a fraction of a second, but it works its magic often. Big gains in fuel economy have already been made. It's going to take things like Ram's eTorque system to improve internal combustion engines from here on out. Editor-in-Chief Greg Migliore: I'd like to say I noticed a huge difference between the Ram eTorque and the regular Ram, but I didn't. That's how it's supposed to work.