2014 Ram 2500 Tradesman on 2040-cars

Auto blog

Ram Power Wagon Mojave Sand limited edition has true grit

Just last week Ram informed us of the red and blue Harvest Edition chassis cab trucks that match Case IH and New Holland hardware, and now there's a new color theme edition available. We last saw Ram's Mojave Sand hue on the 2017 Ram Rebel truck, shown to the public at the 2016 Los Angeles Auto Show, but now the color debuts on a Ram Heavy Duty truck for the first time. Ram is introducing a limited, 1,500-unit Mojave Sand edition of the 2018 Power Wagon. The limited edition has contrasting black details and graphics, giving it a nice desert-style look; you won't mistake it with a similarly colored Ram Rebel as the truck proudly proclaims POWER WAGON on the cabin end of the bed — not to mention it rides quite a bit higher. The all-black wheels are also new, shod with 33-inch Goodyears, and the interior is fully black, with features from the Heavy Duty Luxury Group like LED bed lighting and an overhead console. But the Power Wagon is much more than just add-ons: Underneath, it's a 2500 HD 4x4 Crew Cab with the 6.4-liter Hemi V8 providing 410 horsepower. There's a suspension kit offering more than two inches of lift, giving the truck a total of 14.3 inches of ground clearance. As well as an electrically disconnecting front sway bar, there are locking diffs front and rear and a 12,000-pound winch — it's like you're factory-instructed to go deep into Mojave Desert sand and then power your way out of it. The Mojave Sand package is a $795 bump to the standard Power Wagon, meaning the list price starts at over $55,000 including destination fees. The limited edition will be available during the fourth quarter of 2018. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Ram Power Wagon Mojave Sand Edition Image Credit: Ram Trucks RAM Truck Off-Road Vehicles ram power wagon

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Mopar updates owner apps to make car ownership easier

Owners of any Fiat Chrysler vehicle will want to head to the Apple App or Google Play store to download the latest version of their brand-specific smartphone app. Developed by Mopar, the new suite of FCA Owner apps specific to each brand pack a number of valuable features. For starters, the apps let owners access information like maintenance schedules, service history and recall notices. The apps also include an array of how-to information and instructional videos, offer push notification for important updates like maintenance offers and recall alerts, and allow customers to schedule test drives and receive quotes from their local dealers for new vehicles. But that's just the tip of the proverbial iceberg. The FCA Owner apps also feature an augmented reality function that helps drivers identify instrument-panel icons. There's a Parking Reminder feature that helps drivers remember where they parked their car, guides them back to their parking spot and tracks the time left on the meter. Finally, there's an Accident Assistant feature that helps drivers record the specifics of an accident, upload insurance information and take photos of the scene. It'll even help find the closest certified collision repair facility, schedule an appointment and access roadside assistance. The apps are available for any Chrysler, Dodge, Ram, Jeep, Fiat or Alfa Romeo built from 2011 till today, and are available for either iOS or Android. If you've got more than one FCA vehicle in your garage, you needn't download multiple versions of the app as they'll work on any model the Italian-American automaker offers. Mopar Enhances FCA Owner Apps - Redesigned FCA Owner apps offer a wide range of VIN-specific information - Owners can access maintenance schedules, service history, recall notices and more - "Augmented reality" function, beginning with 2015 models, allows owners to use camera feature on mobile devices to scan and identify instrument panel icons - Industry-first Accident Assistant feature helps owners easily document important accident information and quickly locate a certified repair facility - Individual brand versions of the app support all FCA brand vehicles - FCA Owner apps are free to download for both iOS and Android mobile devices May 29, 2015 , Auburn Hills, Mich. - The Mopar brand has redesigned and enhanced its suite of FCA Owner apps, putting more resources than ever at owners' fingertips with easier access to vehicle and lifestyle information.