2014 Ram 2500 Tradesman on 2040-cars

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2020 Ram 3500 dually spied with updated styling and new lighting

Just yesterday, we got our first look at the upcoming Ram 2500 Power Wagon, a replacement for FCA's aging heavy duty truck lineup. Today, we get a look at the new Ram 3500 dually, big workhorse of HD lineup. Like with the 2500, we expect the new truck's styling to fall in line with the new 2019 Ram 1500. Expect a full reveal sometime early next year. Just like with the Power Wagon in yesterday's photos, this Ram 3500 is covered with copious amounts of camouflage. You can make out some LED lighting through the front, but that's about it as far as details go. The fenders appear to sit higher than the current model, though it should still have a bit of a drop from the hood. Though it's hard to see here, the grille is likely to lose the crosshair design, too. Really, just imagine the new Ram 1500 cranked up a notch or two and you'll have the new HD lineup. We don't know what powertrains the new Ram 3500 will use, but expect a mix of Hemi V8s and Cummins diesels. The new eTorque system might make it's way over, too, helping provide a slight boost to both torque and efficiency. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

FCA is setting a five-year strategy: Here's how the last one played out

We're slightly more than four years removed from Sergio Marchionne last five-year plan for FCA, a tell-all where the Italian-American automaker divulged its plans for the 2014 through 2018 model years. It was a grand affair, where Sergio told FCA investors that all was right in Auburn Hills, Alfa Romeo and Maserati were making comebacks, and the fifth-gen Dodge Viper received a mid-cycle refresh. You can read every last one of those past predictions right here. We're on our way to Europe to see Sergio's sequel, coming out Friday straight from FCA's Italian headquarters. (Bloomberg reports a plan to expand Jeep and Ram globally, combine Alfa Romeo and Maserati into a single division for an eventual spinoff, and downsizing Fiat and Chrysler. Also, EVs.) But before we arrive in Italy and find out exactly what Marchionne has planned for 2019 through 2023 as his last act as CEO, let's take a minute to tally up the results of his last term based on the same scoresheet we used in 2014. Now, we're only five months into 2018, so much of this — including vehicles like the Ram HD and Jeep Grand Wagoneer — could still debut this year. For those, we'll mark things TBD. We're not going to draw any conclusions or make any objectionable remarks. We're simply going to let the stats speak for themselves.