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Ram Trucks celebrates 10 years as a standalone brand

In late September 2009, when Fiat still owned just 20 percent of Chrysler, Automotive News reported that Chrysler would turn Dodge Ram pickup trucks into the standalone Ram Trucks brand. On Oct. 5, 2009, the deed became official, so now it's time to celebrate the 10th anniversary — the tin or aluminum anniversary — of when the tagline "Grab Life" became "Guts. Glory. Ram." The truckmaker will let the world know about the milestone with a multimedia marketing campaign under the banner "Power of Innovation" that will run on broadcast and digital channels. The first 60-second spot is called "Power of Innovation" and debuted at the recent Texas State Fair; the Ram Trucks YouTube channel already counts a playlist showing off some of its goodies, with the hashtag #RamDoesThat. Two more 30-second marquee spots called "Bed" and "Hemi" will follow, as well as a series talking to Ram owners about their rigs. Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand ‘Power of InnovationÂ’ Marketing Campaign multimedia campaign campaign includes three new broadcast videos all-new digital content viewed on RamÂ’s digital and social media channels new content featured on Ram brandÂ’s social series #RamDoesThat Launching with one-minute video called “Power of Innovation,” made debut September at State Fair of Texas spot speaks to how Ram Truck reinvent itself as stand-alone brand “Power of Innovation” 60-second spot will air broadcast this Saturday along with two new 30-second spots, “Bed” and “HEMI” digital content highlights real life Ram truck owners showcasing how features on their Ram truck enable capabilities and experiences in their everyday lives. “Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group. “Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency. trucks, ProMaster and ProMaster City vans Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited emerging as standalone brand October 2009 reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate 2009 RamBox cargo management system.

Trucks, SUVs — and Camry — shine in mixed U.S. January vehicle sales

DETROIT — Automakers posted mixed U.S. new vehicle sales data for January, with American consumers continuing to abandon passenger cars for the larger pickup trucks, SUVs and crossover models that manufacturers also love because they are far more profitable. Total industry auto sales for the month rose 1 percent versus January 2016. According to Autodata Corp, which tracks industry sales, the seasonally adjusted annualized rate (SAAR) of U.S. car and light truck sales in January fell to 17.12 million units from 17.44 million a year earlier. Analysts polled by Reuters had expected a January SAAR of 17.2 million units. U.S. auto industry sales fell 2 percent in 2017 to 17.23 million vehicles after hitting a record high in 2016 and are expected to drop further in 2018 despite a solid economy. Interest rates are rising and around 4 million late-model used cars will return to dealer lots this year to compete with more expensive new ones. Automakers have used consumer discounts to boost sales, a growing concern for observers who say this undermines resale values and profits. Discounts declined in January, but remained above 10 percent of manufacturers' recommended prices. ""I think the industry has accepted that (sales) volumes will fall somewhat in 2018 ... and I don't think the industry is going to go over the cliff with insane incentives," Mike Jackson, chief executive officer of AutoNation Inc, told Reuters after his company, the largest U.S. auto retail chain, posted a higher quarterly net profit. Mark Wakefield, head of the North American automotive practice for consultancy AlixPartners, had a gloomier perspective. The industry's less-than-stellar sales performance for January showed "we are now past the peak," he said. "Automakers are now selling the deal instead of the vehicle," he said. "That's a tough spot to be in because that treadmill is hard to get off once you're on it." General Motors January sales rose 1.3 percent, driven by a 16 percent rise in fleet sales. Sales to consumers fell 2.4 percent. GM posted strong gains for models such as the Silverado pickup truck and Equinox crossover model, while its passenger cars continued to struggle. Ford The Blue Oval posted a 6.6 percent sales decline for January, with retail sales down 4.3 percent. Sales of Ford's F-Series pickup trucks - America's best-selling vehicle brand for decades — rose 1.6 percent. Passenger cars were down more than 23 percent.

266,000 Ram pickups recalled for side-curtain airbag issue

Stellantis is voluntarily recalling an estimated 212,373 Ram pickups in the U.S., another 49,334 in Canada and Mexico, and a final 4,540 trucks in other markets over an issue with the side-curtain airbag inflators. During the manufacturing process, moisture could have found its way into the inflators. The moisture could cause the inflator to rupture and eject debris into the pickup cabin, even without an incident that deploys the side-curtain airbags. The OEM says it knows of one rupture and no injuries. Stellantis said it will let owners know when they can bring their vehicles in for service free of charge, the fix being replacement of the side-curtain airbag. The trucks at issue were all produced between the 2015 and 2020 model years. They are the Ram 1500 Classic, and Ram 2500 and 3500 pickup and chassis cabs. Some inflators sold as replacement parts are also implicated. The current-generation Ram pickup launched for the 2019 model year isn't affected.  The automaker's statement included the line, "The inflators were produced by a supplier implicated in a similar recall by another auto maker." This could refer to GM's July recall of 400,000 Chevrolet Silverado and GMC Sierra pickups from the 2015 and 2016 model years. The inflators came from Joyson Safety Systems, the company that bought Takata's assets in 2018 when Takata went bankrupt, and were produced in Mexico. Joyson appears to still be suffering indigestion from that purchase, the company announcing the discovery of falsified seat belt testing data from the Takata era just two months ago. The problem ingredient in Takata inflators was identified as ammonium nitrate, a volatile compound designed to explode to inflate airbags in a crash. The chemical reacts poorly to moisture and humidity, and when exposed, can explode with excessive force, blowing apart the metal container it's stored in and sending shrapnel into the cabin. Stellantis, though, said the airbags involved in this recall don't contain ammonium nitrate.   Ram owners with questions can call the Stellantis help line at 1-800-853-1403. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Best Midsize Pickup: Ranger vs Gladiator vs Tacoma vs Colorado