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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

500+ hp Stellantis 'Hurricane' I6 previews a world without Hemis

After years of rumored development, Stellantis has revealed its new six-cylinder engine family. The 3.0-liter, twin-turbocharged "Hurricane" I6 will offer V8 power, forced induction torque and six-cylinder efficiency in a package designed to fit into any of the company's North American rear-wheel-drive platforms.  What is "V8 power," exactly? Well, in standard output guise, the new I6 cranks out more than 400 horsepower (the specific figure will vary by application) and 450 pound-feet of torque, while the high-output variant is good for more than 500 horses and 475 lb-ft. The final figures will be dependent on the application. We'll save you a little legwork: In current Ram, Jeep and Dodge products, the 5.7-liter Hemi tops out at about 395 hp and 410 lb-ft, give or take, and the 6.4-liter around 485 hp and 475 lb-ft.    This is a clean-sheet design that is only related to the company's turbocharged four-cylinder by some common measurements. The I6 is exclusively direct-injection (no hybrid/port-injection here) and the two I6 variants share 96 common parts, including the block and oil pan design. The differences are found in their internals, intake plumbing, valvetrain components and the turbochargers themselves. Stellantis is not yet ready to share specs or supplier info for the turbos but says announcements will come from its partners soon.  The standard-output I6 has a compression ratio of 10.4:1 and revs to 5,800 rpm. It will run on regular fuel, albeit with reduced performance; 91 octane is recommended for maximum output. The high-output variant has a compression ratio of 9.4:1 and will rev to 6,100 rpm. That one will require premium. The new I6's advantages go beyond basic power output. Every Hemi family engine currently in production is based on an iron block design, so they're heavy. The aluminum-block I6 shaves weight off the total engine package, even if some of that gets added back thanks to the turbos and their associated plumbing. The standard-output I6 weighs 430 pounds, Stellantis engineers told us; the high-output adds just another 11. Fully dressed 5.7-liter V8s are in the 550-560-pound ballpark, and 6.4-liters close in on 600 pounds.  You may be wondering, "Why a clean-sheet gasoline engine now, when the industry is moving toward battery-electrics?" A valid inquiry, and one Stellantis was prepared to address. While the company will be pivoting to electrification over the next decade, it won't be instantaneous.

Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair