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2021 Ram 1500 TRX Launch Edition sells out in three hours

The 2021 Ram 1500 TRX Launch Edition is officially sold out. In fact, it’s been sold out for a little while now. Ram announced today that all 702 trucks were spoken for just three hours after order books opened. Only 702 Launch Editions will ever produced for the U.S. market, the number being a nod to the amount of horsepower its 6.2-liter supercharged V8 produces. All will be painted in a unique Anvil Gray paint that wonÂ’t be offered on regular Ram TRXs. TheyÂ’ll also have a red and brushed aluminum center console badge that identifies it as a Launch Edition truck. ItÂ’s similar to the badge found on the standard TRX interior, but Ram spruced it up a bit for the Launch Edition. Additionally, all Launch Editions will be loaded to the gills with features. It comes with the TR2 (highest) equipment pack, carbon fiber interior trim, color accent package, head-up display, beadlock-capable wheels, 19-speaker Harman Kardon sound system, panoramic sunroof and body side TRX graphics. All this, and it costs $90,265. “We said the Ram 1500 TRX Launch Edition would go fast. And we meant that in more ways than one,” said Mike Koval Jr., Head of Ram Brand. Good one, Ram. There is no limit on regular Ram 1500 TRXs, so if you want one, you can go ahead and order it up. The truck starts at $71,690, so bring your extra-deep wallets. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.

Marchionne: Midsize pickup still not in the cards; Ram 1500, Jeep Wrangler could use aluminum

During the Fiat-Chrysler briefings on Tuesday, Reid Bigland, head of Ram Trucks, outlined the new product plans for his brand, including confirmation that an all-new light-duty Ram 1500 will launch in 2017. From there, discussions spun off in two directions, with the main questions being: will Ram build a midsize pickup? And, following Ford's move to extensively use aluminum in its new 2015 F-150, will Chrysler be using this weight-saving material for the next round of its fullsize truck, as well?
"I think there is room for a Ram 1000," Fiat-Chrysler CEO Sergio Marchionne (pictured above) told members of the media, saying this is a conversation the automaker has been having internally for several years now. "We've tried this ... we've actually taken it to clinics," Marchionne stated, adding that the "response has been lukewarm."
"I have better use of aluminum in this house than a pickup truck." - Sergio Marchionne