2014 Ram 2500 Longhorn on 2040-cars

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Ram adds 3 more special edition pickup models for 2022

Ram trotted out three new special editions Thursday at the kickoff of the State Fair of Texas, including a revival of the Southfork package, the new (Ram) Red, and the flashy TRX Ignition Edition. Yes, Ram does a lot of special editions. Welcome to trucks. Ram says all three models will hit showrooms before the end of the year.  Southfork returns for 2022 on the Limited model, rather than on the Laramie as it did a few years ago. As we reported previously, it effectively replaces the Limited Longhorn 10th Anniversary Edition model that was offered for 2021 and incorporates a multi-function tailgate, a deployable bed step, spray-in bed liner, a metal pedal kit and Falken Wildpeak All-Terrain tires. It comes with an exclusive Mountain Brown interior, standard bucket seats and suede door bolsters with leather insert and a laser filigree detail. MSRP starts at $63,315 (including $1,695 for destination).  The remaining two models are new entries. The (Ram) Red package commemorates Stellantis' pledge to help the Global Fund fight health emergencies in partnership with (RED). It's a fairly on-the-nose package with several red-tinted elements along with (RED) badges outside and in, and can be added to Limited Crew Cab models with either of the two available Hemi V8s or the EcoDiesel with a starting price of $64,945. Next up is the TRX Ignition Edition, which appropriately samples some of the supertruck's existing popular options and slaps them together with some unique aesthetic elements. Inside, you'll find orange contrast stitching and “TRX” seat back embroidery, copper carbon fiber accents and an orange center console badge. Feature upgrades include a HUD, a driverÂ’s screen depicting a TRX in Ignition Orange, and pedestrian emergency braking. You get a special set of (18-inch) wheels in addition to the obvious graphics package. There's also a panoramic sunroof and some other exterior goodies (spray-in bed liner, cargo tie-downs, bed step, LED cab-mounted brake light). Ram says it will only build 875 examples of the Ignition Edition. The TRX Ignition Edition will set you back at least $93,280 ... if you can even find one.   

Ram Trucks celebrates 10 years as a standalone brand

In late September 2009, when Fiat still owned just 20 percent of Chrysler, Automotive News reported that Chrysler would turn Dodge Ram pickup trucks into the standalone Ram Trucks brand. On Oct. 5, 2009, the deed became official, so now it's time to celebrate the 10th anniversary — the tin or aluminum anniversary — of when the tagline "Grab Life" became "Guts. Glory. Ram." The truckmaker will let the world know about the milestone with a multimedia marketing campaign under the banner "Power of Innovation" that will run on broadcast and digital channels. The first 60-second spot is called "Power of Innovation" and debuted at the recent Texas State Fair; the Ram Trucks YouTube channel already counts a playlist showing off some of its goodies, with the hashtag #RamDoesThat. Two more 30-second marquee spots called "Bed" and "Hemi" will follow, as well as a series talking to Ram owners about their rigs. Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand ‘Power of InnovationÂ’ Marketing Campaign multimedia campaign campaign includes three new broadcast videos all-new digital content viewed on RamÂ’s digital and social media channels new content featured on Ram brandÂ’s social series #RamDoesThat Launching with one-minute video called “Power of Innovation,” made debut September at State Fair of Texas spot speaks to how Ram Truck reinvent itself as stand-alone brand “Power of Innovation” 60-second spot will air broadcast this Saturday along with two new 30-second spots, “Bed” and “HEMI” digital content highlights real life Ram truck owners showcasing how features on their Ram truck enable capabilities and experiences in their everyday lives. “Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group. “Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency. trucks, ProMaster and ProMaster City vans Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited emerging as standalone brand October 2009 reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate 2009 RamBox cargo management system.

Ram 1500 TRX too tame for you? Hennessey cranks its Hemi V8 to 1,012 horsepower

Ram captured the top spot on the horsepower podium when it released the Hellcat-powered 1500 TRX in 2020. The truck's 702-horsepower output places it comfortably ahead of the Ford F-150 Raptor, at least for now, but American tuner Hennessey saw plenty of room for improvement. It added over 300 horses to the TRX's cavalry. Hennessey is a master in V8-ology, so it was only a matter of time before it injected more power into the TRX. It announced two models named Mammoth 900 and Mammoth 1000, respectively, and each number vaguely corresponds to the V8's new output. The 900's 6.2-liter produces 912 horsepower and 873 pound-feet of torque, increases of 210 and 223, respectively, compared to the standard TRX. Hennessey achieved these figures by upgrading the supercharger pulleys and making relatively basic changes to the intake and exhaust systems. Stepping up to the 1000 unlocks 1,012 horsepower and 969 pound-feet of torque, numbers that give the 6,300-plus-pound truck the uncanny ability to reach 60 mph from a stop in 3.2 seconds. It flies through the quarter mile in 11.4 seconds at 120 mph. Building a pickup with supercar-like acceleration required installing a bigger, 2.65-liter supercharger, adding high-flow fuel injectors, and recalibrating the ECU. Intake and exhaust modifications are on the menu, too. Surprisingly, it doesn't sound like Hennessey made significant internal changes to the engine or to the transmission, which suggests the standard components can handle a massive amount of power. Context is useful here. Released in 2013, the fifth and final generation of the Dodge-turned-SRT-turned-Dodge again Viper took 3.3 seconds to sprint from zero to 60 mph, and it logged an 11.5-second quarter-mile time. Previewed in a computer-generated sketch, the Mammoth 1000 (shown above) also receives 20-inch wheels wrapped by 35-inch off-road tires, a 2.5-inch suspension lift, custom bumpers on both ends, extra LEDs up front, electronic fold-out steps, plus an array of model-specific emblems. Inside, Hennessey added a numbered plaque. 200 units of the Mammoth 1000 will be available for the 2021 model year, and pricing starts at $135,350 including the cost of the donor truck (which carries a base price of $71,790) and a warranty valid for two years or 24,000 miles. Put another way, you get 30.6% more power than stock for about 40% more money.