2014 Ram 2500 Laramie on 2040-cars

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2023 Ram ProMaster detailed with many updates

The 2023 Ram ProMaster is here, and it’s sporting a bunch of great upgrades over the outgoing model. Starting on the design front, Ram gave the ProMaster a new (thoughtful) front end. The headlights are positioned out of the collision zone in a direct frontal crash now to save them in the event of an accident. Plus, the bumper has an integrated step that allows you to step up and either clean the windshield or swap wiper blades far easier. The headlights themselves are also improved. Standard halogen lights provide 15% more range of light, and optional LED headlights provide 50% more range. The popularity of black appearance packages has made it into the van world now, too, as this ProMaster is available with exactly that, blacking out grille, badges and wheels. Lastly on the appearance side of things, Ram introduced two new colors: Ceramic Gray and Spitfire Orange. Ram says these colors were designed specifically with its #vanlife customers in mind. Unfortunately, no images of these colors were available upon this storyÂ’s publishing. A new extra-high roof option is available for 2023, adding 10 inches over top of the previous high-roof option. Additionally, Ram is offering a new roll-up door in case that would fit a customerÂ’s lifestyle better than a traditional rear door. ItÂ’s made of anodized aluminum to be easier to use. There are 19 configurations available in total for the 2023 ProMaster including three roof heights, three wheelbases and four vehicle lengths. Every single one of them will come equipped with the Pentastar V6 (just like before) that makes 276 horsepower and 250 pound-feet of torque. All of the vans are also front-wheel drive only. And lest you forget, Ram is still planning on releasing its electric ProMaster in 2023 — Amazon will be taking delivery of thousands of those electric vans next year. Interior and tech upgrades are aplenty for the 2023 ProMaster. For example, the ProMaster uses the latest Uconnect 5 infotainment system. The standard display is a 7-inch screen, but you can tack on an optional 10-inch screen. That means it has wireless Apple CarPlay and wireless Android Auto. You can spec a wireless phone charger, and the interior features both USB-A and USB-C ports. Safety and convenience features are made readily available. Standard safety equipment includes collision warning, crosswind assist, drowsiness detection and traffic sign recognition.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

Ram trucks set for export to Australia, New Zealand

Looking across the Pacific at Australia's car-based utes is always a little exciting because it's a glimpse at a land where models not unlike the classic Chevrolet El Camino survive. Now, the Aussies are about to see how the US builds big trucks thanks to a deal to import the Ram 2500 and 3500 into the country. This new market entry comes about thanks to a deal between Ram and the New Zealand importer of FCA products, and once across the ocean, the trucks are converted to right-hand drive. The automaker has "worked closely with our engineers to produce a vehicle that is as close to an official factory right-hand-drive vehicle as it can be without it having actually run down the factory production line," Clyde Campbell, co-owner of Fiat Chrysler New Zealand," said to Drive. The first batch of pickups is set to go on sale to Kiwis and Aussies in October, but further details about them aren't disclosed yet, including available powertrains and price. Drive estimates the Ram 3500 to retail for over 100,000 Australian dollars ($76,000). The trucks are being aimed at those with heavy loads to haul like industrial companies or people with large horse trailers. These might not be the last two Ram models to make it Down Under, either. According to Drive, the New Zealand importer is working to strike a similar deal to bring the Ram 1500 across the Pacific in the future.